Vegan/Vegetarian/Reduction Failed Attempt (~6 minutes)

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This survey is designed to learn about the behaviors of users who have tried to become vegan or vegetarian (or just reduce meat/dairy intake) and were not successful. It's okay if you ALSO have a successful attempt under your belt, but please think back to your failed attempt(s) for this survey. ***ALL QUESTIONS ARE IN REGARDS TO YOUR FAILED ATTEMPT(S)***

When you first decided to become vegan/vegetarian, did you start out incrementally? (i.e. just switching to vegan breakfasts to start) *

Yes, I started small and worked (or tried to) up to it

No, I went (or tried to go) cold turkey

When you decided to cut meat and/or dairy, did you start out with the INTENTION of eliminating it completely? *

Yes, immediately (I went/tried to go cold turkey)

Yes, eventually (I worked/tried to work up to it)

No (I started with intention of having cheat days/just reducing intake)

For those who started with the intention of reaching elimination: did you change your strategy to include cheat days/reduction? *

No, I eliminated immediately/gradually then considered animal product consumption a setback

Yes, I eliminated immediately/gradually then switched to the cheat day/reduction strategy

No, I never successfully eliminated immediately/gradually and I considered this a failure

Yes, I never successfully eliminated immediately/gradually and instead switched to cheat day/reduction strategy

N/A: Cheat day/reduction was my initial strategy

For the duration of your attempt, were you consuming meat and/or dairy? *

Yes, it was hard to avoid/I had to

Yes, but my INTENTION was to have cheat days/just reduce intake

Only in the beginning because I worked up to elimination incrementally and succeeded

Yes, because I tried to work up to elimination incrementally but never succeeded

No, I followed strictly for the entire duration

Which of these do you consider a "failed" attempt? (Select 1 or more) *

Intending to eliminate completely and still consuming animal products

Intending to work up to elimination and only ever reaching reduction

Intending to reduce significantly but only reducing slightly

I consider the cheat days/reduction strategy to not count in the first place

It doesn't become a permanent change or lifestyle

It doesn't last long enough (i.e. 1 year is a success, but 6 months is not)

Required

When you officially ended the attempt, was it by choice?

Yes

No (i.e. health reasons, no control over grocery list etc)

Clear selection

How long was the attempt?

1 month or less

2-4 months

5-8 months

9-12 months

1 year or longer

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After you officially ended the attempt, did you continue to significantly reduce your meat and/or dairy intake? *

I went back to REGULAR MEAT/DAIRY CONSUMPTION after successful ELIMINATION

I went back to REGULAR CONSUMPTION after adopting the CHEAT DAYS/REDUCTION strategy

I CONTINUED TO REDUCE after having successful ELIMINATION

I CONTINUED TO REDUCE (BUT MUCH LESS) after adopting the CHEAT DAYS/REDUCTION

What were your reasons for ending the attempt? (Pick as many as apply) *

Health: serious health complications (allergies, body not adjusting, doctors recommendation)

Fitness: missing nutrients/supplements not cutting it

Social: I have to miss social/family dinners and gatherings, or be extremely picky

Social: I don't like the judgements/having to explain + defend/or the stereotypes

Time/Effort: having to research nutrition, supplements, and recipes is time consuming/mentally taxing

Time/Effort: having to track my intake is time consuming/mentally taxing

Setbacks: I either eliminate completely or I'm not a vegan/vegetarian

Setbacks: I experience guilt/shame/frustrations when I mess up and consume dairy and/or meat

Convenience: it's harder to find alternative ingredients/restaurants/menu options

Cost: alternatives are more expensive

Taste: I missed meat and/or dairy too much, and alternatives did not satisfy my cravings

Other:

Required

What factors encouraged you or kept you motivated during the attempt? (Pick as many as apply)

Environmental benefits

Health benefits

Animal benefits

Feeling like I'm doing something good for the planet

Guilt/shame when I eat animal products

I like challenges

Trendy

Positive social feedback from peers

Other:

Did you use a tracking app during your journey?

Yes, helpful

Yes, not helpful

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Please let us know if we missed anything specific to your experience!

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