You need only fill in the information you deem necessary. For example,
it is not required that you provide an alternate contact. We do,
however, require a contact email and phone number, and request a cell
phone for onsite contact if necessary. Typically only your email address
or primary phone number is needed for web or site flyer publication
purposes. The site flyer may or may not include a merchant list, and in
any case will be more restricted in what it can publish.