In a holiday that’s steeped in tradition, the handmade Shmura Matzoh exemplifies tradition and heritage. Shmurah Matzot are round, kneaded, shaped and baked just like the Matzot that were baked by the Jewish people when they left Egypt some 3000+ years ago. Many people have the custom to enhance their Seder table with at least one Shmura Matzah.
As we sit down to this Seder night to celebrate freedom, let us not forget our 133 brothers and sisters suffering in Hamas captivity. Your Shmura Matza box contains the names of the hostages, and a special prayer for their sake. May we celebrate the ultimate freedom together, in Jerusalem, this year.