How does your newsletter workflow embrace new ideas?

JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.

Hi, we're Jaqueline Boltik, co-founder and CEO of YellowBrim, and Kim Bode, product manager for newsletters and messaging at the Los Angeles Times/San Diego Union-Tribune. Ahead of our virtual session at the Online News Association's annual conference on "Creating a Nimble Newsletter Workflow Optimized for New Ideas," we'd love to hear from you.

If you work on or with newsletters in any way, we kindly ask for about 2-4 minutes of your valuable time to help us all better understand the current state of newsletter ideation and production workflows across the industry. You can take this survey anonymously or tell us who you are at the end. We will use the results for our interactive ONA20 workshop and will share them with anyone who's taken the survey.

If you have questions about this survey or would like to tell us more, you can reach out to us directly jacque@yellowbrim.com and kim.bode@latimes.com. Many thanks in advance and hopefully see you at ONA20.

How many different newsletters do you or your organization currently have? *

Zero

1-2

3-10

10+

Too many to count!

Deep dive/longer form

Hybrid

Roundup/list

Where do new newsletter ideas come from in your organization? Click all that apply. If you're running a one person shop, please respond "Other" and tell us what inspires you. *

Newsroom

Advertising

Consumer marketing

User research

Unsolicited reader feedback

Product development

Innovation/special initiatives team

Other:

Required

What are the top reasons for launching a new newsletter? Click all that apply. If you feel inspired, please provide a specific example in "Other." *

Driven by the news/current affairs

Executive whim

Reaching beyond existing audiences

Honing in on a specific topic area that you or your organization in specialized in covering

Advertising revenue opportunity

Tapping into the voice and following of a prolific writer

Drive conversion to paid membership/subscription

Membership/subscription benefit (gated access)

Other:

Required

What are the most common reasons for why you or your organization pass on a new newsletter idea? Click all that apply. *

There is no one who can write it

No one is available to turn the draft into an email

No one’s taking initiative to drive and manage the launch

Lack of support from leadership

No apparent reader revenue opportunity

No apparent advertiser interest

Lack of data on prospective audience

Other:

Required

If you had to choose, what is the one metric that matters (OMTM) for evaluating if a new newsletter is successful? *

List size

List growth rate

Unique open rate

Total open rate

Click rate

Click-to-open rate

Quality of reader responses

Advertising revenue

New members/subscriber conversions

The newsletter writer is happy :)

Other:

What is your newsletter workflow from gathering content to sending the email. Who is involved?

What are the biggest obstacles you face when launching a new newsletter or improving a current newsletter? Or what is your biggest newsletter workflow pain point that you wish to solve?

Tell us more about you (optional)

Feel free to fill out this form anonymously, but if you’d like to leave your contact information, we’d love to stay in touch.

Name:

Email address:

Organization:

Submit

Clear form

Never submit passwords through Google Forms.

This form was created inside of yellowbrim.com. Report Abuse

Forms