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BRIEF FOR A COMMUNICATION STRATEGY AND CREATIVE PLATFORM DEVELOPING
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COMPANY, BRAND
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What industry does your company operate in? What brand/product will we work with?
Your answer
GOALS AND OBJECTIVES
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Why did you choose to contact us? What kind of marketing metrics do you want to change, and how? What communication, brand problems do you want to solve?
Your answer
CUSTOMER
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Who is your customer? What do you know about this person? How does your customer perceive your brand/product?
Your answer
COMPETITORS
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Who are your competitors? What differentiates you from competitors? Why should customers choose you over a competitor (rational and emotional benefits)?
Your answer
TASK FOR THE AGENCY
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What results are you expecting to get with a new communication? What should be changed (in customer’s perception)?
Your answer
CHANNELS OF COMMUNICATION
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What marketing channels are you going to use for promotion? What marketing materials should we develop for these channels?
Your answer
BACKGROUND
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Please, provide us with relevant examples of previous brand communication that could be useful in our work.
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REFERENCES
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Examples of the communication that you like (by mood/style/message).
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TABOO
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What elements/messages do you want to avoid in the communication?
Your answer
DEADLINE
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When are you planning to launch the campaign? How long will the communication last?
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CONTACT
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What is your name and how we can get in touch with you? Please leave your phone number and email address.
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