Brand Story

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Brand Story

Enter your email address and full name below, so we can write your name on your certificate and send it over to you.

Email *

Full name *

Good luck for getting your course certificate! To get your certificate of completion emailed to you, you have to score a total of 90 points. After submitting this assessment, you can see how many points you have scored, review the correct and incorrect answers, and retake the quiz an unlimited amount of times. Please check 'I understand.' below. *

I understand.

True or false: Your logo is the most important element of your branding. *

True

False

Why is having a brand story important? *

To be remembered and to gain empathy

To create an expectation and to create value

To get your audience to relate to you and identify with you

To explain to the world how great your business is

Required

Do your brand logos, colors and fonts matter? *

Yes, they influence how people think and feel about a brand and should serve a brand.

No, as long as the logo is not pixelated, the colors are not jarring and the grammar is correct, anything goes.

What does your brand story conist of? *

What your brand says about itself and does in the world

What others believe and say about your brand

How others interact with your brand

Your brand strategy and your verbal and visual elements

Required

Why is a buyer persona important? *

To get the right kind of awareness and engagement

To humanize your brand and nail your messaging

To optimize lead nurturing and build trust

To tell your brand story

Required

What is a Unique Value Proposition (UVP)? *

A UVP tells prospects why what you offer is unique and valuable

A UVP is the same thing as a USP and talks about what makes you different

What are the things your brand name should be? *

Easy to pronounce, remember and identify

Visually express-able and quickly recognizable

Unique and trademark-able

Translate well into other langauges and trigger a positive emotional response

Required

Who is the hero in a brand story? *

The brand

The customer

How do you structure a brand story? *

In the beginning you describe how you solve a problem

In the middle you explain the problem you solve

In the end you get your customers excited about the success you produce

Why and how do you want to build a brand and make it a story brand?

A copy of your responses will be emailed to the address you provided.

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