About the Programme

This is 4 years work-study degree program designed to grow multi disciplinary digital business talents for the management of modern businesses in the digital economy.

Learners will gain understanding of the digital economy and business models to create digital commerce venture using Lean Canvas methodology. Learners will identify innovative solutions, establish digital commerce strategy, facilitate product positioning, setup online store, and implement digital sales and marketing process to engage customers and stakeholders in a digitally enhanced environment.