Brand Development Questionnaire
This questionnaire will help PVM's strategic process of creating and distinguishing your company's image, products and services from your competitors. Includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. 
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Email *
When did or are you expecting your brand to launch? *
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What is or will be your brand's web address?
What is your brand's primary purpose? *
What problem do you solve for your customers? *
Which three brands do you feel are your main competitors (direct or indirect)? What do you like and dislike about their presence and their brand identity? *
What about your background, product and/or service sets you apart from your competitors? *
Is there a unique story behind your business, brand name or logo?
Please share 6 adjectives or words that best describe your brand? *
Are they any colours you have selected or have envisioned for your brand? *
Describe your ideal customer in a sentence? or If you already have an Ideal Customer Profile. *
What is the primary message you want to convey to your customers? *
Do you have any market research about your ideal customers or your product/brand that you can share with us?
Please share the names and website links of up to 3 brands whose brand identity inspires you. Please also share what you like best about them? *
Please provide any supporting documents or assets that you have already for your brand that you feel would be useful. i.e logo, documents, notes or previous marketing. You can send your additional info to info@prettyvicious.co . Please reach out with any other questions
A copy of your responses will be emailed to the address you provided.
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