SCPGA CATALYST WEBINAR SERIES

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July 16th, 2020
Robin Shelton, GM SeaCliff Country Club
How To Be Like Nike And Outperform The Competition With Your Marketing Strategy

Catalyst Quiz: A score of 70% or higher will earn 1 MSR credit for attending.

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1. Based on worldwide footwear sales, which brand led the industry in 2018? *

1 分

Nike

Adidas

Asics

Under Armour

2. Based on worldwide footwear sales, which brand in 2018 came in second? *

1 分

Nike

Adidas

Asics

Under Armour

3. Based on worldwide footwear sales, which brand in 2018 came in third? *

1 分

Nike

Adidas

Asics

Under Armour

4. According to Shelton, what is Nike is selling? *

1 分

Shirts

Shoes

Shorts

Confidence, Achievement, Accomplishment

5. Who is the Nike founder mentioned in the presentation? *

1 分

Tim Cook

Phil Knight

Kevin Plank

Larry Page

6. What idea does Old Navy "sell"? *

1 分

You can be athletic

We have athletic clothes

You can achieve

We have clothes at good prices

7. What idea does lululemon "sell"? *

1 分

You can achieve

We have athletic clothes

We have clothes at good prices

You can be comfortable

8. What idea does Adidas "sell"? *

1 分

You can achieve

You can be athletic

We have clothes at good prices

You can be comfortable

9. Shelton defines marketing in the real world as anything that communicates and creates interest in a product. *

1 分

True

False

10. Nike predominately advertises their clothes on Instagram over highlighting achievement and confidence. *

1 分

True

False

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