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MGSB22 Continuing your Market Research BP6
Use the MGSB22 Library Research guide to complete this worksheet and begin or continue research for your business.
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1. Get Started
Write your BUSINESS IDEA
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2. Find Industry and Market Reports
List TWO DATABASES/RESOURCES you might search for reports on your topic. Briefly explain why you chose them.
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Find a INDUSTRY/MARKET REPORT on your business idea. Write the citation below.
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3. Find Competitors
List TWO DATABASES/RESOURCES you might search for competitors on your business idea. Briefly explain why you chose them.
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Find a COMPETITOR to your business idea.
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What are the RESOURCES & CAPABILITIES of this competitor.
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4. Review your results
As you do more secondary market research consider how your confidence changes in your business idea and how your hypothesis evolves.
Do you have any QUESTIONS OR CONCERNS about your research for your business idea? If yes, please list them below.
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