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Racial stereotypes in advertisement
Hello everyone, this is a quick survey about racial stereotypes in ads. This will only take 5 minutes of your time. Please help a girl out :)
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What is your age range?
Under 18 years old
18-24 years old
25-34 years old
35-44 years old
45-54 years old
Over 55 years old
Other:
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Have you ever noticed any racial stereotypes in advertisement?
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Yes
No
Other:
if yes, which racial groups do these stereotypes typically target?
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White/Caucasian
Black/African American
Hispanic/Latino
Asian/Pacific Islander
Native American/Indigenous
Other:
How often do you notice ads with racially diverse individuals featured on TV/Magazines/Billboards ?
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Very frequently
Occasionally
Rarely
Never
Other:
Can you name specific advertisements that contain racial stereotypes?
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Your answer
On a scale from 1-10, how noticeable are racial stereotypes in advertising to you?
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1
2
3
4
5
6
7
8
9
10
Other:
On a scale from 1-10, how much do you think racial stereotypes impact consumer attitudes towards a product or brand?
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1
4
2
3
5
6
7
8
9
10
Other:
On a scale from 1-10, how important it is to you that companies avoid using racial stereotypes in their advertising?
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1
2
3
4
5
6
7
8
9
10
Other:
Have you ever boycotted a company or product due to its use of racial stereotypes in advertising?
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Yes
No
Other:
Would you be more likely to purchase products from a company that actively promotes diversity and inclusivity in its advertising campaigns?
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Yes
No
Other:
What is your gender?
Male
Female
Non binary/Other
Prefer not to say
Other:
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where do you live?
United States
Europe
Asia
South America
Canada
Other
Other:
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