Associate Professor Dr. Krittinee Nuttavuthisit

Associate Professor Dr. Krittinee Nuttavuthisit is a full-time faculty member in the Marketing Department at the Sasin School of Management, Chulalongkorn University. She earned her Ph.D. in Marketing from the Kellogg School of Management at Northwestern University, supported by a full scholarship from the King Anandamahidol Foundation in Thailand. Dr. Nuttavuthisit has been recognized with the Sasin Teacher of the Year award and has received honors for Teaching Excellence from Chulalongkorn University. Her research interests focus on mindful consumption, marketing, and sustainability. Her scholarly contributions have been published in prestigious journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Ethics. In addition to her academic responsibilities, Dr. Nuttavuthisit has served as a consultant and advisor, contributing her expertise to various committees in both public and private sectors, including industries such as food, tourism, retailing, gem and jewelry, social enterprise, and social development.