Augmented Reality - Cosmetic Industry

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Dear all,

Currently, in the last year of my bachelor, I am conducting a research paper on the benefits of Augmented Reality in customer experience in the cosmetic industry. For my study, I need to collect consumers’ insights about how valuable this technology is to make them come back to the brand.

Your insights will be really helpful for me.

Thanks for taking your time!

Bests,

Manon Seneclauze

How often do you buy cosmetics?

Every week

Every month

Every 2 months

Twice a year

Once a year

Never (you can end the survey)

Other:

Clear selection

Where do you buy cosmetic products from?

Cosmetic retailers: Sephora, Marionnaud, Douglas

Large multinational brands: L’Oreal, Estee lauder, Mac, Kiko, Sisley etc.

Niche brands: Biossance, Odacite, Typology etc

How do you buy cosmetics?

Physical store

Online

What type of cosmetic’s product do you buy the most?

Makeup

Skincare

Haircare

Other:

Clear selection

AR technology examples in cosmetics: virtual try on app, smart technological mirrors, face scanner for skin analysis, products treasure hunt game in stores.

How important is the experience (personalization, product try on, interactions) for you when buying cosmetic products?

Not important

Neutral

Important

Very important

Clear selection

Have you ever experienced AR technology before buying a cosmetic product?

Yes, to try on virtually cosmetic products (makeup, hair colour)

Yes, to have a skin analysis

Yes, to have beauty advice (tutorials and coach expert)

Yes, for entertainment, gaming activities

No, never had the opportunity to

If not, would you see the benefit of using it?

Yes

Maybe

Clear selection

If you had a cosmetic experience with AR

How satisfied were you?

not satisfied

very satisfied

Clear selection

If you rated between 1-3, What was dissatisfying?

Quality of the AR; Colours of Makeup not true to reality;

Skin analysis didn’t work (didn’t improve my skin..)

Other:

Clear selection

For what type of products, AR was the most beneficial?

Makeup

Skincare

Haircare

Other:

Clear selection

What AR benefits do you value the most?

It improves my visualization of products

It enhanced product’s information (tutorials, tips, detailed info)

Entertainment (playful, inspiring)

Personalized beauty advice (personal suggestions, product’s customization)

Speeds up my decision-making process (reduces my risk of uncertainty)

Clear selection

Did the use of AR increased your perceived value of the cosmetic brand?

Low

High

Clear selection

Do you consider AR to be an important buying decision driver for choosing a cosmetic brand?

Yes

Maybe

Clear selection

Questions for everyone

Would you participate in cosmetic brands' games using AR technology to win loyalty rewards (discounts, bonuses, gifts etc)?

Yes

Maybe

Clear selection

Would you value the option of having direct access to AR on a cosmetic retailer/ brand’s website?

Yes

Maybe

Clear selection

When you enter a cosmetic store, would you rather have the insights of an AR analysis or a cosmetic seller?

AR analysis

Cosmetic seller

Neither

Clear selection

From which region of the world are you from?

Europe

N. America

S. America

Asia

Africa

Middle east

Clear selection

What’s your gender?

Female

Male

Clear selection

What’s your age?

Less than 18 years old

18-25

26 to 35

36 to 45

46 to 55

56 to to 65

65 and more

Clear selection

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