SEO Audit: Hawke will complete a full site audit using a combination of software tests and human review. Hawke will check keywords (e.g. meta title and description, URL, body text, H1 tag), conduct a technical site review, examine on-page SEO, analyze off-page SEO, and evaluate needs for continuing maintenance.Hawke will then have a call to discuss what's working on your site and what needs improvement. Hawke will either provide a report (if you decide not to engage with Hawke for SEO services) or a detailed Statement of Work (if you decide to engage SEO services outlined).
Paid Media (Paid Search/Social) Audit: Hawke will dive into a core platform and conduct a thorough inspection of the Client's account to identify areas of account growth and optimization. Hawke's experts conduct a thorough evaluation of Client's past or current paid media efforts, providing recommendations.
Affiliate Audit: We will analyze your current affiliate program, policies, terms and conditions, and make recommendations for improvement. We can identify underperforming affiliates for re-engagement then determine whether messaging and assets are up to date, your commissioning structure is optimized, and if your strategy needs adjusting.
