With today’s consumers being bombarded by so many advertisements, a brand’s marketing strategy can single-handedly make or break their business. With Brand Challenge, you get to take the reins and develop a successful marketing message!

The Brand Challenge will see you tap into your marketing knowledge and creativity, and will provide a chance for you to present in front of industry judges. This year's challenge sees teams preparing a marketing strategy for Contiki. Prizes include a Contiki trip for the winning team, and a paid internship with Contiki!

Teams of four will have an opportunity to hear directly from Contiki representatives and ask questions at our tutorial. Over the course of a week, teams will produce a 15 slide (maximum) deck outlining their recommendations for Contiki. Five finalist teams will then be selected to prepare a 10 minute presentation for a panel of judges.

Dates:
Registrations close and case release: Thursday 19th September
Tutorial: Friday 20th September, 6pm in OGGB Case Room 2
Submissions due: Wednesday 25th September, 5pm
Finals presentations: Tuesday 1st October, 6pm