Title of talk: (i) Get Your Science Out of Here: When Does Invoking Science in Marketing Consumer Products Backfire?
(ii) Writing for and publishing in top journals
Speaker: REBECCA WALKER RECZEK Professor of Marketing, Fisher College of Business at The Ohio State University
Associate Editor – Journal of Marketing; Journal of Consumer Research
Date & Time: February 11, 2022 @ 7.30 PM – 8.30 PM (IST)