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New client brief
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Email
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Your email
Who are you?
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Please tell us about your company and brand? What exactly will you need to advertise (company / brand / product / line)?
Your answer
What do you need?
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Why do you need this communication? What is the main task / problem we have to solve with you?
Your answer
Our target
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Who will we talk to? Who is the core of our communication? What do they live for? What are they interested in? What is important for them? How does your target audience perceive your product and brand?
Your answer
Market and us
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Describe the market situation? Who are our competitors? What are they talking about? What are our advantages? What makes us better than our competitors?
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What results should we achieve?
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What should happen as a result of our communication? What should people do / think / feel?
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Details
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What channels do you plan to use? What (what elements) do we need to develop (outdoor advertising, banners for the Internet, video, etc.)? When do you plan to launch the campaign? What is the duration of communication?
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Show examples
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3-5 examples of communication / videos you like (by style / mood / message)
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