BUSINESS DIAGNOSTIC TOOL

JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.

This Business Diagnostic Tool is designed to help you identify areas of your business that need improving, as well as identify knowledge gaps you may have. This is geared towards understanding where you need help the most.

To build a strong, profitable and sustainable business you need to have structure, systems and processes that cover all areas of your business including: management; business planning and operations; sales and marketing; digital engagement; staffing and recruitment; and finances.

You also need to understand what your priorities are: what are the things you need to know and do now, and then in 3, 6, 12 months and beyond – to achieve your business goals.

Take the time to fill out this worksheet so you’ve got a good idea of the areas within your business that need work. If you do discover areas that need improvement, or you find you have many unanswered questions – we will discuss them in more detail and propose possible solutions.

Please answer these questions.

Email *

What is your business name? *

Reconfirm your email address *

Phone number *

Is your business: *

Full time

Part time

Side hustle

Is your business: *

A startup business

An established business with growth potential

A matured business

Please tell us more about your business *

Core Business

This section seeks to know what your core business is about.

Are sales revenues on core business growing? *

Yes

What is your company's turnover in the last 12 months? *

If the company has diversified in the last 3 years, has the ancillary business been as profitable (or more so) than the core business? *

Yes

Do you maximize on each customer sale, e.g. with added value such as service follow‐up offers? *

Yes

Are you comfortable with your market share for your core business? *

Yes

My staff are a good and continuous advertisement for my business. *

Strongly agree

Strongly disagree

Neutral

Do you regularly set and meet sales forecasts and targets? *

Yes

Market Presence and Trends

How frequently do you carry out regular market research? *

List the strengths of your key competitors’ products/services which you would like to add to your products/services? *

Do you have a clear statement of what is the company marketing strategy and budget, how often is this implemented and how is it measured? *

Do you have effective systems in place to maintain this market presence during slow trading periods and economic downturns? *

Yes

Do you have clear USP’s and knowledge of your product/service areas throughout the business? *

Yes

Are there systems for monitoring new business introductions e.g. referrals analysis etc.? *

Yes

Product/services and pricing evaluation

Describe the products/services to be provided or currently offered by your business: *

Are you aware of the areas where you can improve on your supply chain and sound relations with suppliers? *

Yes

Is there clear information about the level of profit derived from each product/service? *

Yes

Is there an effective system for upgrading product and services according to customer demand and market developments? *

Yes

Is there good management financial information to support new product/service development? *

Yes

Are your prices competitive? *

Yes

Are you placing the right value on your products/services? *

Yes

Do you have regular offers and promotions? *

Yes

Target Customers & Meeting Customer needs

Describe the type of person or business who is best served by the products and services to be provided or currently offered by your business: *

Does your business have a business plan that sets out your goals and strategies to achieve these goals? *

Yes

Does your business have a marketing plan? *

Yes

What percentage of the core business do the main customers contribute to financially? *

When was the last time you carried out a survey of customer needs? *

Is there an effective customer complaints system in place? *

Yes

Are customer queries handled in optimum time? *

Yes

Are all customer-facing staff fully trained and effective? *

Yes

Are you absolutely clear about your customer needs? *

Yes

Operating efficiency

Does your business have an operational plan? *

Yes

Do your staff have clearly defined KPIs, roles and responsibilities? *

Yes

Have you conducted a staff satisfaction survey in the last one year? *

Yes

Is staff training up to date? *

Yes

Are internal systems (computing, filing, stock etc.) working effectively? *

Yes

Are there clear planning systems with effective review processes in place? *

Yes

Are you able to measure staff productivity level? *

Yes

Are you able to delegate effectively? *

Yes

Does your business have an HR plan? *

Yes

Have you attended any business seminars or workshops in the past six months? If yes, please list *

Finance

Do you keep proper books of account? *

Yes

Is your cash flow up to date for the next financial year? *

Yes

Does your business have a budget? *

Yes

In preparing your budget, how did you arrive at your projected monthly/yearly income? *

Have you done a year‐on‐year budget evaluation for the last 3 years? *

Yes

Is there sufficient cash flow to support purchases and working capital needs? *

Yes

Do you have easy access to loans and overdrafts geared towards cash flow fluctuations? *

Yes

Is your credit management effective and are your customers paying on time? *

Yes

Can you easily increase your margins, cut overheads and expenses or increase prices? *

Yes

Are you clear about your key cost generating areas? *

Yes

Please detail your three major business expenses? *

Business Development

In setting goals for your business, do you have a working business plan? *

Yes

Are you continually assessing and improving your supply chain or logistics? *

Yes

Leasing premises? *

Yes

Have you protected your intellectual property? *

Yes

I don't have any

Are you planning to enter new markets or doing feasibility of a new business idea? *

Yes

Do you have marketing plans, promotions, advertising budget? *

Yes

Do you use online platforms (social media) to build your brand or sell products and/or services? *

Yes

If yes, which of the platforms are your target customers predominantly on? *

Do you use new technology for marketing and managing your business? *

Yes

Is staffing, including recruitment, staff management and retention managed in-house or outsourced? *

Are you able to prioritize and put together an action plan with milestones? *

Yes

Do you have issues with time management? *

Yes

If you have more than 3 ‘no’s in any of the sections, these are the sections you need to concentrate on. For each section decide the following:

1. The first thing that you need to address expressed as a goal

2. The benefits that completing that goal will bring to your business

3. The resources that you need to implement the goal.

4. A plan with steps that are time defined as to how you will implement the goal.

Now, let’s get to work!

Send me a copy of my responses.

Submit

Clear form

Never submit passwords through Google Forms.

reCAPTCHA

Privacy Terms

This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy

Forms