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What is your product or service?
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How are you currently selling/marketing your product/service?
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What is the most distinguishing feature about you, your product, or service?
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What are the biggest challenges you face in running your business/organization?
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What is the biggest area of opportunity where you see growth potential for your business?
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Describe your ideal customer (demographics, lifestyle, and buying habits).
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Who are your competitors (Please list online links to their site or page)?
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Where do you see your business in 1, 5, 10 years?
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