RABM-SE – RABM – 04 Rural Marketing - I
MBA SEM-IV 2021-22 Online Exam

S. P. Mandali's
Prin. N.G.Naralkar Institute of Career Development & Research
536 Shaniwar Peth, Appa Balwant Chowk (ABC Chowk) Pune-411030


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MBA SEM-IV 2021-22 Online Exam
Total Questions : 25
Per Questions  Mark : 1
Passing Mark : 10
...................... is defined by obvious or inherent need of the consumer.
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...................... comes in the form of personal influence of some person who counts.
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...................... takes into account the features, which are unique to the product.
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....................... are the authorized people who can decide spending of money for making the purchase.
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Companies’ have to use their core competencies, resources, talents and communications to the customers keeping the marketing opportunities in .......................... .
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One important link in the .......................... process is the role of influencers and veto-ers.
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.......................... involves grouping your various customers into segments that have common needs or will respond similarly to a marketing action.
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........................................ is developing a product and brand image in the minds of consumers.
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.................................... targeting offers many benefits but can be costly as it involves greater input from management, increased market research and increased promotional strategies.
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India is the world’s .................... largest consumer market.
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The daily routine of the people makes them to cultivate different ..................... .
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The .................... of natural resources and wastes is an important area of local government intervention.
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. .......................... in highly competitive world has assumed unprecedented importance in the management of rural markets for firms’ profitability.
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Firms resort to penetrating pricing in order to increase their .......................... .
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Advertising subsidy is actually the money given as share of common advertising by the firm and the .......................... member.
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....................... is expected to play a significant role in poverty alleviation and development.
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Microfinance has been attractive to the lending agencies because of demonstrated sustainability and of low costs of ....................... .
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Institutions like ....................... and NABARD are hard nosed bankers and would not work with the idea if they did not see a long term engagement.
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Microfinance has been attractive to the lending agencies because of demonstrated sustainability and of ...................... costs of operation.
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...................... and financial institutions have been partners in contract farming schemes, set up to enhance credit.
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Bankers feel that it is risky to finance poor peoples because of their ...................... .
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Once a firm has established one of its brands as a leader it diversifies to include complementary
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Self employment policy with the assistance from the bank has become a great success in the ..................... areas.
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A company may launch its new product to meet the needs and requirements of the
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Rural consumers have diverse ..................... backwardness.
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