Sports Brand Survey
This survey will take you about 5-10 minutes.
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Age group *
Gender *
Occupation *
How often do you engage in healthy lifestyle activities? (can be light or intense) *
On a scale of 0 (light) to 5 (intense), how would you rate your personal healthy lifestyle activity? *
light
intense
On a scale from 1 (never heard of) to 5 (extremely familiar), please rate how familiar you are with each brand. By familiarity, we mean how often you have come across a brand, as well as how well you know the brand and what it is like. The more you know about a brand, the higher you would rate it. The less you know about a brand, the lower you would rate it. If you have never heard of the brand before, select 1 (never heard of).
Adidas *
never heard of
extremely familiar
Asics *
never heard of
extremely familiar
Mizuno *
never heard of
extremely familiar
New Balance *
never heard of
extremely familiar
Nike *
never heard of
extremely familiar
Puma *
never heard of
extremely familiar
Reebok *
never heard of
extremely familiar
Which of the following brands would you most likely prefer if you were to purchase this product category today? *
How do you come to know these brands? *
What is your preferred purchasing method with these sports brands? *
What would you consider when purchasing sports brands? *
Required
What are some frustrations you've faced when purchasing sports brands? *
How likely would you be to switch from your top choice brand to another brand? *
Not at all likely
Extremely likely
Any reasons why you would/would not switch top choice brand to another brand?
The following questions below will be in regards to the brand, Mizuno. Are you familiar with this brand? *
What kind of audiences do you think Mizuno is targeted towards? *
Are you aware of mizuno's tagline? *
How would you describe Mizuno in one word? (Your feeling or personality towards the brand) *
Which of the following colors do you think best represents Mizuno? *
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