Is your business knowledge updated?
We congratulate you for your interest in assessing your level of business knowledge with this test prepared by Aula Magna Business School. The result will tell you how updated your knowledge is (and how much more you can learn). Are you ready? Good luck!
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The expression blue ocean is about looking for new market niches, where you don't hurt anyone because you apply a form of disruptive innovation (the opposite of red ocean, blood red due to rivalry between competitors). That said, which of these companies would you say follows a blue ocean strategy? *
1 point
There are multiple ways to defend a business model. The only condition is to maintain business coherence in each process and, of course, with aligned personnel. In the case of Walmart, what strategy would you say it is committed to? *
1 point
Now more than ever, the maxim "renew or die" is gaining weight. What is the most effective and commonly used formula for innovation, starting with the design of the product or service? *
1 point
Digital transformation is the order of the day. In a VUCA environment that is here to stay, companies that do not bet on it will be overwhelmed by their competitors. But do you know what items a digital transformation strategy consists of? *
1 point
Where to start when creating or managing a company. What is the most important thing in a company? *
1 point
In the glassbox era, any company or institution is exposed to any criticism or comment. However, sustainability is a good way to attract talent and investment. Which of these items illustrate a company's sustainability policies? *
1 point
Strategy is something that cannot be copied or chosen at random. It is the result of a conjunction of processes and decisions that must be followed and that marks the future of the company and the alignment of the purpose with all the processes. Once the strategy has been agreed, at what level is it executed? *
1 point
The lighter the structure of a company, the more agile its decisions can be and the greater the possibility of adapting to changes. For this reason, many companies transfer the resources and responsibilities for the fulfillment of certain tasks to an external company. What is this practice called? *
1 point
Internationalization has become easier and easier thanks to the fact that technology is on our side. However, there is some information that needs to be analyzed in more depth. What kind of analysis should be carried out first of all, to analyze our target market? *
1 point
There are multiple branding strategies. Companies as large as Unilever have an umbrella brand and underneath it, leading brands in their sectors. In the case of Amazon, it has opted for a brand extension (using the brand for other markets, such as video on demand channels or web services) and Disney is a mix between the two: it uses the name for its theme parks and Disney+ channel but also has other brands underneath. What do Amazon, Unilever and Disney have in common? *
1 point
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