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Gaps Assessment
Check each box as you read them to be true. Don't sweat it and go with the GUT!! This helps me verify which modules and also how much time required for each module etc
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1. BUSINESS MODEL: Is the CORE BUSINESS you are aiming to build, a Product or Platform business?
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I don't know and needs to be validated
Product
Platform with multi-sided segments. (please note that "tech platform" with a product commercial model is still a Product business model, unless you are an Operating system)
Starting with product but aiming for Platform
Other:
Required
2. Is the BEACHHEAD SEGMENT clearly identified and validated?
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We have a few customers and they seems to be in the same segment and we have not test solution on other segments and use case
We have several early adopters and no clear Beachhead segment
We have an idea what the Beach headsegment might be, but needs to be validated
We are clear what our Beachhead segment is and it is validated
Other:
Required
3. Are you a tech-driven insight looking for a commercial application, or a clear market-driven insight looking for a differentiated solution to solve?
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Tech driven solution (hint* patented tech etc)
Market insight driven solution (*hint cobbled together a solution for a key problem, no secret sauce))
Both
Not sure and needs to be validated
Required
4. Do you know the characteristics of a sweet spot CORE CUSTOMER for your "solution"?
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We are not clear what are the characteristics of our sweet spot customer.
We have a rough idea what the characteristics could be but needs to be validated
We are clear on characteristics but have not map it to target customer lists
We are clear with the company and operating characteristics of our sweet spot customer types and have a list of such target companies
Other:
Required
5. Rate your current VALUE PROPOSITION
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Our VP needs to be clarified from the functionalities and features and summarised and validated
Our VP is clear and unique and differentiated
Our VP is slightly different for different customers, but its clearly differentiated from competition
Our VP is clear, differentiated and strongly resonate with our customer to buy urgently with clear proof points of how we deliver the value.
Other:
Required
6. Are you clear on all components of a WHOLE PRODUCT MODEL that your BeachHead Customer needs inorder to buy?
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We are unclear on what a Whole Product looks like for our customer
We are unclear what a whole product model means
We have a sense of what a whole product model might look like for our beachhead but needs to be validated and agreed between team
We are clear what our whole product model looks like, just need to build it out
Other:
Required
7. Do you know all the Key PARTNERS that you need to onboard inorder to deliver the Whole Product?
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We are not sure if we need partners to help deliver our whole product model
We dont need any partners in our whole product model
We have a lot of partners possibilities but not sure how they fit into our whole product model
We have alot of possibilities of partners in our whole product model, just need to priorities and validated
We are clear about what type of partners we need for our whole product model and have started executing on it
Other:
Required
8. Is your GO-TO-MARKET interm of Customer / Market Segments Prioritised and Leveraged?
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We have a multiple segments and multiple use cases and therefore many disparate solutions to go to market with.
We have multiple segments and solutions and can see that possible prioritised segments but needs to be validated
We have a rough idea which 2-3 segments should be prioritised but not sure yet on how it can be leveraged or sequenced
We are clear on 2-3 prioritised segments and the use cases for each and our GTM is aligned and leveraged for optimised delivery and customer acquisition
Other:
Required
9. Is your offering DIFFERETIATED and DEFENSIBLE with a Secret Sauce / moat in the Market against competition?
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We are not sure if we have a secret sauce and or if it is highly defensible
We have an offering with a secret sauce but not sure if it is highly defensible or differentiated
We have a highly differentiated offering but steps needs to be taken to build out our moat to be defensible
We have a clear secret sauce that makes our offer highly differentiated and defensible
Other:
Required
10. Is your REVENUE / PRICING model maximising revenue and profit, and unit economics is giving clarity on how fast you need to grow?
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Our Pricing is customer driven
Our Pricing is Tiered so as to convert customers at different level of company size and budget
Our Pricing is Tiered to customer needs and segment and tiered to value and budget
Our Pricing is designed to Customer needs, value, budget and our Unit economics is clear on how fast we need to acquire customer
Other:
Required
11. We have a EXECUTION ROADMAP that align GTM, Sales, Partners, Product Development and the resources required to deliver against it ($$ + People).
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Product development is driven by what customer needs inorder to close the sales and whatever customer and use case the sales team has brought in.
Sales is driven by what the product development team is working on and can deliver
Partners are brought in as and when the deal seems fit to close the sale OR as and when the gaps in product need to be plug
All of the above
We have a clear roadmap and alignment of GTM, Sales, Partners and Product Development.
Other:
Required
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