PRESENTATION OF THE STUDY:

First of all, we want to thank you for your collaboration in the present study of the University of Granada in relation to the purchases that users can make on social networks and more specifically on Instagram.

With your help, we hope to contribute to improving scientific knowledge in the field of the management of marketing and social networks.

The approximate time to complete the questionnaire is 8 minutes.

It is structured in different sections. Please answer the following questions in the most honest way.

Your answers will not be used for any commercial purpose, they will only be treated in an aggregate form.

Then you can see an explanatory video of this type of purchases.

Thanks a lot!!