A little background:
The book is built off of my blog, MattKushin.com, and is a how-to for planning and executing a social media class. It contains assignments, activities, and lesson plans. I have been blogging about teaching social media and related courses since 2013.

The market for this book is English-speaking professors worldwide who teach social media in PR or marketing. Specifically, there are 2 known primary audiences:
1) Professors teaching a social media class for the first time
2) Professors looking to update their existing social media class.

Secondary audiences:
1) Persons wanting to teach social media in high school
2) Persons wanting to teach social media in training or other programs.


When will the book be out? This fall. It will be available on Amazon in paperback and Kindle versions.

Synopsis:

Designed around a semester-long social media project with assignments and activities that build upon each other, this book offers an end-to-end plan for building and executing a social media class from the ground up. It provides everything you need from week 1 to week 15 to turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. Your students will learn by doing.

The social media environment is transforming at lightning speed. Students must learn more than software skills. That’s why the book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making.

The economic realities of higher education make it challenging for professors to provide an education due to a lack of access to software and resources. Costly software and access to external clients are nice but not needed. This book shows you how to deliver a high quality, experiential class on a shoe-string budget.

Both new and experienced professors will enjoy this book.