C&TH's Great British & Irish Hotel x Polestar Sustainable Hotel of the Year Award 2024

Time is of the essence - please submit your entry by 22 March 2024 to have your chance to win! For eligibility and more details see below.

Looking back over last year and ahead into 2024 and beyond, what have you and your establishment done to turn up the dial on becoming more sustainable, regenerative and impactful? 

Our team of judges – including sustainability experts in travel, Francisca Kellett and Juliet Kinsman – is looking for the hotel/establishment that is going above and beyond in protecting and enhancing its environment, while looking after its staff and local community.

Where have you innovated? How are you leading the industry? How are you showing this to your clientele and local community? Are you explicitly communicating your sustainability journey? How have you measured your impact?  

The questions below will be a framework for our judges to see what you are doing, how you are measuring it and what impact you are having; not being able to answer any question fully should not be a barrier to entry. We understand that small businesses may not have expensive carbon measuring systems in place, for example, but are nonetheless integrating sustainability into their DNA. 

None of the above is any use, though, unless you’re also offering a wonderful experience. From food to service, and design to culture, a good hotel needs to hit lots of beats to attract guests back again and again. 

Your chance to really sing about your establishment is question 19. Please keep answers to maximum 500 words. 

We really look forward to receiving your entries. First check your eligibility below!

ELIGIBILITY

Please check that you are eligible for the C&TH x Polestar Sustainable Hotel of the Year 2024 Award before applying:

1. Your hotel/establishment is based in the UK or Ireland

2. Sustainability/regeneration forms a demonstrably important part of your establishment’s business plan and guest experience

3. You have both an environmental and a social programme in place that is measured and reported on

TIMINGS

FINAL DATE FOR SUBMISSION: 22 March 2024 JUDGING TO TAKE PLACE: w/c 25 March SHOOT AT WINNING HOTEL TO TAKE PLACE: W/C 1 April PUBLICATION DATE: 5 MAY

THE PRIZE

1. Two to four page feature on the winning hotel (and mentions of the 3 most highly commended) in our annual Great British & Irish Hotels Guide (published May)
2. Physical award to put at your reception desk
3. A logo for use in all marketing activities
4. Social/online support from Country & Town House


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Email *
Email of entrant *
Hotel name *
Hotel location *
Type of location i.e. town, city, village, semi-rural, deep rural *
Number of bedrooms *
Acreage of land (where relevant)
1. What is your overall ambition for your establishment when it comes to sustainability?
2. How do you currently track and measure the environmental impact of your hotel?
 *
3. Do you have a carbon reduction plan in place and how are you meeting your goals? *
4. In the past 12 months, what have you done to reduce your negative impact? This could be anything from changing suppliers/food sourcing/menus to reflect seasonality, to  investing in energy reduction/insulation etc. *
5. What are your goals for the next 12 months? *
6. Do you have any official accreditations (and when did you achieve them) - such as B Corp, EarthCheck, Green Globe? *
7. Are you members of any groups which support more sustainable practices? Ie, Green Hotels, Beyond Green, Hospitality Action, the Long Run etc? *
8. Please give us some examples of any existing policies you have in place that focus on:

a) social/community improvement/inclusion

b) environmental protection/conservation/regeneration

c) diversity


 *
9. What percentage of your staff is hired locally (at all pay grades including management) – and what percentage of your staff are paid the living wage (as opposed to the minimum wage)? *
10. Are you involved in any philanthropic or charitable programmes? *
11. Do you support your local community in a significant way to address specific local challenges? If so, how? *
12. How have you made your hotel accessible for those with physical and mental needs? *
13. Are you involved in any programmes/schemes to protect nature or enhance biodiversity? *
14. How are you reducing waste to landfill? Firstly, in the kitchen and food waste; secondly, in the bedrooms with amenities etc. *
15. What proportion of your dishes use local, organic, seasonal ingredients? Talk us through your food and drink supply chains. *
16. What’s the most important and impactful thing you’d like your guests to know that you’re doing behind the scenes? *
17. How do you communicate your sustainability initiatives to your guests?
 *
18. How are your buildings eco-friendly and energy-efficient? (for instance, do you have solar and wind power/thermal heating etc?) *

19. In a few sentences, why do you think your hotel should win the C&TH Great British & Irish Hotel x Polestar Sustainable Hotel of the Year award?

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