Marketing

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Marketing

Kroger Grocery Store is an example of a reseller. Which one of the following factors concerning reseller purchase decisions is false?

1 point

Resellers are concerned with markup.

Resellers are concerned with the level of demand for the product.

Resellers want producers to be able to supply adequate quantities of the product.

Resellers are not concerned with product space as long as it has a high price.

Clear selection

Which one of the following is not an example of an uncontrollable factor?

1 point

economy

technology

advertising strategy

suppliers and distributors

Clear selection

Stores that sell products purchased by individuals for their own use and not for resale are:

1 point

retailers

wholesalers

consumers

manufacturers

Clear selection

Which one of the following present ethical problems to product management?

1 point

price

product quality

distribution

promotion

Clear selection

Which piece of legislation granted its authority to specific safety standards for most consumer products, except those already regulated by other agencies?

1 point

Consumer Product Safety Act (1972)

Pure Food and Drug Act (1906)

Sherman Antitrust Act (1890)

Food, Drug, and Cosmetic Act (1962)

Clear selection

What is the process of coordinating the flow of information, goods, and services among members of the distribution channel called:

1 point

coordination

demarketing

logistics

information processing

Clear selection

Which one of the following methods of market research is not an example of primary research?

1 point

test marketing

consumer panels

company's own sales statistics and records

questionnaires

Clear selection

What term is used to describe selling, buying, logistics, or other organization-management activities via the Web?

1 point

electronic mail

marketing planning

electronic commerce

collaboration

Clear selection

Which one of the following is used to help maintain a more favorable balance of trade by a country?

1 point

limiting imports

limiting exports

establishing exchange controls

changing political systems

Clear selection

Which one of the following influences the behavior of others through their personality, skills, or other factors?

1 point

opinion leaders

direct reference groups

indirect reference groups

lifestyle groups

Clear selection

Dell Computer collects information about a wide variety of competitive, economic, political, legal, technological, and sociological forces that affect its marketing activities. This process is called

1 point

survey of the environment.

environmental scanning.

marketing information processing.

marketing.

Clear selection

The best approach a firm can take in responding to marketing environmental forces is

1 point

inactive.

reactive.

proactive.

variable.

Clear selection

The United States’ prohibition against imported cigars from Cuba is an example of a(n)

1 point

quota.

exchange control.

health control.

embargo.

Clear selection

When marketing researchers consider sampling techniques, they are preparing to collect ________ data.

1 point

internal secondary

primary

census

statistical

Clear selection

One overlooked internal source of secondary marketing information a firm might collect is

1 point

quality control data.

interviews with salespeople.

accounting records.

sales receipts.

Clear selection

If you were to choose a sample with which to study the market for preschool toys in Illinois, the population would logically be defined as all

1 point

preschool children in Illinois.

people in Illinois.

preschools in Illinois.

children in Illinois.

Clear selection

Markets fall into one or two categories. These categories are

1 point

organizational and business.

homogenous and heterogeneous.

consumer and business.

consumer and customer.

Clear selection

Which of the following statements about undifferentiated targeting strategy is false?

1 point

The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.

The undifferentiated targeting strategy is good for use with staple items like sugar and salt.

The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.

The undifferentiated targeting strategy should be used when the needs of the individual consumers are similar.

Clear selection

The purpose of market segmentation is to

1 point

reduce overall costs of marketing activities.

differentiate products.

divide a total market to enable a marketer to develop a more precise marketing mix.

meet the needs of homogeneous markets.

Clear selection

Cindy and Marc are searching for a health club to join. This purchase will likely be affected by _______ involvement.

1 point

enduring

evoked

internal

low

Clear selection

Which of the following consumer problem-solving processes will probably be used in the purchase of toothpaste?

1 point

Intensive problem solving

Extended problem solving

Routinized response behavior

Limited problem solving

Clear selection

To find a target market, a firm can use the

1 point

socioeconomic strategy and the psychological strategy.

undifferentiated strategy, the concentrated strategy and the differentiated strategy.

total market strategy and undifferentiated strategy.

product differentiation strategy and the customer differentiation strategy.

Clear selection

Business markets are typically divided into four categories. These categories are

1 point

retailers, wholesalers, services, and non-profit firms.

producers, resellers, government, and institutional.

manufacturer, wholesaler, retailer, and services.

producers, manufacturer, resellers, and government.

Clear selection

Which type of business market tends to have the most complex buying procedures?

1 point

Institutional

Reseller

Retailer

Government

Clear selection

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

1 point

Nike swoosh

Mercedes Benz emblem

Traveler’s Insurance umbrella

McDonald’s arches

Clear selection

The leading cause of new-product failure is

1 point

a lack of market research.

too little money spent on product development.

an ineffective advertising campaign.

a lack of top management support for the new product.

Clear selection

All of the following are major steps in developing new products except

1 point

evaluation of competitor’s efforts.

screening.

test marketing.

business analysis.

Clear selection

Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n)

1 point

subculture.

aggregation.

marketing mix.

market.

Clear selection

A brand is best defined as a

1 point

name, term, sign, symbol, design, or combination of these that identifies a seller’s product.

name of the manufacturer or product.

registered design or symbol that may be displayed on the product or used to promote it.

related group of words that describe the product.

Clear selection

Marketers who view political forces as being beyond their control are taking a __________ response toward these forces.

1 point

competitive

reactive

proactive

aggressive

Clear selection

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