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Coffee buyer survey
Consumers survey
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Email
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Your email
Hosoe Caffè - We are a coffee roasting startup focused on quality and fairness. With this survey we would like to know better our potential customers behaviour. Many thanks! Taro & Alessandra
https://hosoecaffe.ch
What is your age bracket
*
up to 30
31-40
41-50
51-65
above 65
Sex
*
Female
Male
Prefer not to say
Other:
Region of the world (it's related to your coffee habits)
*
Italy
Switzerland
Country on the Mediterranean
Germany/Austria
Benelux
Nordic Countries (DK, SE, NO, FI)
UK
Eastern Europe
Northern America
Central America
South America
Middle East
Japan
South East Asia
India
China
Rest of Asia
Northern Africa
West Africa
East Africa
Central Africa
Southern Africa
Australia
New Zealand
Other:
Education branch
*
Humanities/Philosophy/History
Arts/Architecture/Design
Technical / Scientific
Hospitality
Economics/business/finance
Law
Other:
Required
Education level
Secondary school
Bachelor
Masters
PhD
Clear selection
Your work sector
*
Accountancy, banking and finance.
Business, consulting and management.
Charity and voluntary work.
Creative arts and design.
Energy and utilities.
Engineering and manufacturing.
Environment and agriculture.
Healthcare.
Hospitality and events management
Information technology
Law
Law enforcement and security
Leisure, sport and tourism
Marketing, advertising and PR
Media and internet
Property and construction
Public services and administration
Recruitment and HR
Retail
Sales
Science and pharmaceuticals
Social care
Teacher training and education
Transport and logistics
Other:
Social Network - which one do you use regularly?
LinkedIn
Instagram
Facebook
Youtube
TikTok
Twitter
Do you like to be..
rather different from others
like the others
I don't know
Clear selection
Do you know what is Fairtrade?
*
Yes
No
Do you know what is Specialty Coffee?
*
Yes
No
Do you know what is Direct Trade?
*
Yes
No
Sustainability is linked to
The environment
How workers are treated
Both
Clear selection
Where do you buy coffee (beans or ground)
Supermarket
Bio Shop
Coffee Roastery
Coffee Shop
Street Market
Online from a large producer/distributor (like Nespresso, Coop, Migros)
Online from a small/medium shop/distributor (like Farmy)
Online from a Roastery
Who buys coffee in your household?
Me
Someone else
Clear selection
How do you make coffee at work
Nespresso/Capsules
Full Automatic machines with coffee beans (like Jura, Franke, Delonghi)
Automatic coin/card coffee dispenser
Manual Espresso Machine (like Rocket, ECM, Gaggia, Lelit, Bezzera etc)
Moka Pot (e.g. Bialetti) or Napoletana
Filter coffee
Instant coffee
Other:
What coffee does your office buy? (multiple reponses possible)
Specialty Coffee (premium quality)
Bio
Faitrade / Direct Trade
Normal non premium coffee
Instant Coffee
How do you make coffee at Home (multiple responses possible)
Nespresso/Capsules
Full Automatic machines with coffee beans (like Jura, Franke, Delonghi)
Manual Espresso Machine (like Rocket, ECM, Gaggia, Lelit, Bezzera etc)
Moka Pot (e.g. Bialetti) or Napoletana
Filter coffee (e.g. V60, Chemex)
Aeropress / Handpresso
Instant coffee
Other:
Do you put something in the coffee?
Sugar
Milk
Cream
Nothing - I like it black
I add Hot Water - I like it "lungo"
What coffee do you buy at Home? (multiple reponses possible)
Specialty Coffee (premium quality)
Bio
Faitrade / Direct Trade
Normal non premium coffee
Instant Coffee
How much are you ready to spend for a packet of premium sustainable coffee for your daily consumption? * 250g package
*
0-5 CHF
5-10 CHF
10-15 CHF
15-20 CHF
20-50 CHF
50-100 CHF
I don't know
How much are you ready to spend for a PRESENT or a special occasion for 250g of premium sustainable coffee?
*
10-15 CHF
15-20 CHF
20-50 CHF
50-100 CHF
I don't know
Would you be interested in a monthly coffee subscription ?
Yes
No
I don't know
Clear selection
If you buy coffee ONLINE how much are you ready to pay for SHIPPING expenses (note that the normal Post Economy is 7CHF for up to 2kgs)
I am not ready to pay anything
5 CHF or less
10 CHF or less
20 CHF or less
It depends how much coffee I bought
Clear selection
About Coffee taste
I like it strong (whatever that means for you)
I like some fruitiness/acidity
I hate any kind of fruitness/acidity
I like to taste nuances in the coffee
Coffee is coffee, what nuances??
I drink only Arabica
I like Robusta
Dark/Medium/Light
Dark and oily
Medium roast
Light roast
Clear selection
How important is the packaging looks for you?
not important
1
2
3
4
5
very important
Clear selection
How important is the environmental friendliness of the packaging?
*
not important
1
2
3
4
5
very important
How important is the fair treatment of the workers in your choice of coffee
*
not very important
1
2
3
4
5
very important
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