Marketing Goals Assessment
This worksheet will help to clarify current marketing activities for your business and estimated future goals to define your objectives and set performance benchmarks for Vitamin Media to meet your service requirements.
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Email *
Name *
Your Business *
Your website URL *
Telephone *
What do you say about your business when someone asks you 'What do you do?' *
Define your current and estimated gross sales for now, 3 months, 6 months and 12 months.   *
Define your current number of clients, and your goals to sustain or grow your client base over 3, 6 and 12 months. *
What other objectives would you like to achieve in the next 12 months for your business? *
Required
Describe your core service(s)/product(s) *
What services or products do you upsell? *
What services or products to you companion sell?
Who is your primary competition? What do you admire about them? What do you dislike about them? How are you different? *
How much time per week do you devote to marketing your business? *
How comfortable do you feel with managing the marketing of your business? (Content creation, promotions, advertising, newsletters, social media, website, campaigns, collaborations) *
Not very confident (My strengths are elsewhere)
Very confident (I love this stuff!)
Please indicate which social media channels you currently use and which (if any) you are considering in future. *
Now
Thinking about
Not for me/my business
Definitely
Tell me more
Facebook
Instagram
YouTube
Twitter
LinkedIn
Snapchat
Other
How regularly do you post content to your social media channels? *
Are you aware that video is becoming a prominent means of Business-to-Business and Business-to-Consumer marketing? *
Required
Which of the following tactics are you using to promote your business?
Have you considered using video as a marketing tactic in your own business? *
Who are the Key Influencers in your field/industry? *
Who do you follow on social media, related to your business? *
Define your Ideal Client. If you have both male and female clients, or older/younger, describe each cohort as a person (age, gender, education, occupation, social class, lifestyle, marital status, aspirations) based on generalisations from your existing client base. *
What is your unique Point Of Difference? What makes you and your business stand out from the crowd?
What are you currently spending on Advertising or Marketing? *
Identify three friction areas that are currently stopping you achieving your marketing goals. For each one, what would make a difference to being successful? *
What are you forecasting to spend through the 2021-2022 financial year? *
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