Clothing Brand Survey  
The purpose of this research is to analyse customers' buying habits. Your participation in this research is voluntary. You may choose not to participate. If you choose to participate in this research survey, you may withdraw at any time and you will not be penalized.

This survey will take approximately 5 minutes. Your response will be confidential. The results of this survey will be used for research purpose only.
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Gender *
What is your age? *
What country are you located in? *
What is your highest education level? *
Which social media(s) do you use?
Column 1
Facebook
Instagram
Youtube
Twitter
Tiktok
Snapchat
None
Clear selection
How often do you shop for clothing? *
Where do you shop mostly? *
When you shop, do you look for clothing that are?
Column 1
Bespoke tailoring
Made-to-measure (altered to fit)
Trending pieces (fast fashion)
Sustainable (natural or recycled clothing)
Vintage pieces
Clear selection
What is the LONGEST TIME you are willing to wait for clothing to be delivered? *
Which type of clothing do you buy most often? (Top 3 picks)
Choice 1
Choice 2
Choice 3
Blouse, shirt
Hoodie, Sweatshirt, T-shirt
Jumper, Cardigan
Dress
Jumpsuit, playsuit
Trouser, Skirt
Joggers
Suits, Tailoring
Coats, Jackets
Clear selection
What is the HIGHEST price (£) you would pay for each high quality clothing? *
25-50
51-90
91-130
131-150
151+
T-shirt
Tops
Dress
Bottoms
Coats & jacket
What items of clothing are you struggling to find when shopping? Explain why? *
How important are each of these before buying? (1: lowest 5: highest) *
1
2
3
4
5
Aesthetics (Colour, look, fit)
Brand
Comfort
Price
Quality
Uniqueness
Durability & easy care
What's your fashion style(s)? Chose 2 *
Bohemian "boho chic" (flowing maxi dresses, long skirts, bell-bottom, etc.)
Casual (jeans, t-shirt, etc.)
Classic (Polished look; blazer, skirt, dress, trouser)
Preppy (polo shirts, blazers, pearls, cardigans, and khaki pants)
Streetwear (t-shirt, hoodies, baggy pants, etc.)
Sporty (athletic wear, leggings, oversized sweatshirt, etc.)
Choice 1
Choice 2
What source of information  influences your buying decision?
Column 1
Family & friends
Online ads/ social media
TV/ Radio ads
Catalogue, Magazines, newspaper
Past experience
Clear selection
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