The study is being conducted by Tania Martins Queiros at Coventry University London. The aim of this study is to understand the consumption habits of vegan and non-vegan consumers and their perception about meat and plant-based industry. You have been selected to take part in this study because you are from a European country and over the age of 18. Your answers will help me to better analyse the consumers behaviours and choices.

Your participation in the survey is entirely voluntary, and you can opt out at any stage by closing and exiting the browser. If you are happy to take part, please answer the following questions relating to my project. The survey should take approximately 10-15 minutes to complete.  Your answers will be treated confidentially and the information you provide will be kept anonymous in any research outputs/publications. Your data will be held securely by the Coventry University system.  All data will be deleted by September 2025. 

This project has been reviewed and approved through the formal Research Ethics procedure at Coventry University London. For further information, or if you have any queries, please contact the lead researcher:

Tania Martins Queiros

martinsqut@uni.coventry.ac.uk

If you have any concerns that cannot be resolved through the lead researcher, please contact Ms. Laura Mclellan (ad5282@coventry.ac.uk).

Thank you for taking the time to participate in this survey. Your help is very much appreciated.