THE MUWADO ART OF COMMERCIAL STORYTELLING WEBINAR

Muwado (More-Words-O) - Africa's Storytelling Platform, is not just a platform; it is a vibrant collection of emotions, imagination and experiences, all woven together to bridge the gaps between people.

In addition, the platform enables these stories to generate income for our creators and build a supportive community where people find comfort, inspiration, and encouragement in the shared relatable experiences of others.

To further this agenda, Muwado presents

THE MUWADO ART OF COMMERCIAL STORYTELLING WEBINARS

for African Digital Creatives,

made possible with the kind support by

THE AFRICAN CULTURAL FUND. 

This course will equip aspiring African storytellers with the skills and techniques to create compelling stories for passion or business in the contemporary digital world. Emphasizing creativity, originality, and modern storytelling strategies, the course will cover fiction and creative non-fiction writing, for an increasingly digital world.

Fee: Free

When:

8 Weekly Webinars every Tuesday, 4.00 - 6.00 PM EAT

Starting 4th March 2025 till 22nd April 2025

Where: Online (Zoom link to be shared after registration)

Course Objectives:

  • Develop a strong foundation in the fundamentals of fiction and creative non-fiction storytelling.
  • Explore various modern narrative techniques and structures.
  • Enhance skills in character development, dialogue, plot construction, and thematic expression.
  • Understand the impact of digital media on storytelling.
  • Dive into design thinking for storytellers and how to build a community out of your audience
  • Get an introduction to audio storytelling.
  • Make sense of the business of storytelling and how to succeed commercially
  • Foster a unique storytelling voice.
  • Critique and provide constructive feedback on peer writings.
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Email *
Name *
Email *
Phone Number *
Muwado Profile Link (If it already exists)
How did you find out about Muwado and why did you join?
What do you like about the platform?
What about the platform do you think needs to improve? Where have you had challenges using it?
Tell us about your storytelling journey, the stories you want to tell and why they need to be told.…
What languages are your stories in?
Where else do you post your stories?
Tell us who your stories are for — and be specific as possible?
What is the sustainability plan for your storytelling? Do you see a path to it becoming a career?
If you have already started building your storytelling career, tell us about the biggest challenges you’ve faced in this process.
What are your most ambitious plans for your storytelling career and how do you envision the Muwado African Storytellers Training helping you bring them to life?
Training Modules
Below are the training areas the Muwado team has identified for this workshop. Indicate which of them you most want to learn about or not. 
Week 1: Fundamentals of a Story and Creative Storytelling

- Your purpose for storytelling. - What you need to tell a story. - The structure of a story (Nouns, pronouns and verbs, Adverbs and adjectives, Punctuation  - Intros, body, and outros  - The art of description and giving life to words 

Strong No
Strong Yes
Clear selection
Week 2: Character Development, POV, Narrative Voice and Dialogue in Storytelling

- Creating complex, relatable characters. - Writing realistic and engaging dialogue.- - Exploring different points of view: first-person, third-person, omniscient, etc. - Developing a strong narrative voice

Strong No
Strong Yes
Clear selection
Week 3: Plot, Pacing and Structure in Storytelling

- Building a coherent and engaging plot. - Traditional and modern narrative structures: three-act structure, nonlinear narratives, and fragmented storytelling. - Experimenting with structure: flashbacks, multiple timelines, and parallel narratives.

Strong No
Strong Yes
Clear selection
Week 4: Memoir and Personal Essay in Non-Fiction Storytelling
-Key elements of non-fiction: accuracy, research, and narrative truth. - Interviewing for stories - Balancing personal experiences with universal themes. - Crafting engaging and informative essays.
Strong No
Strong Yes
Clear selection
Week 5: Solutions and Ethical Journalism 

- Techniques for creative non-fiction: narrative journalism, literary reportage. - Why solutions journalism - Fact-checking and other journalism ethical guidelines - Online digital safety
Strong No
Strong Yes
Clear selection
Week 6: Podcasts and Audio Storytelling

- Podcasts and other audio storytelling formats
- Tools for audio storytelling
- African audio storytelling traditions
Strong No
Strong Yes
Clear selection
Week 7: Leveraging Technology, AI and Multimedia for Better Storytelling
- Digital storytelling: blogs, social media, and interactive narratives. - Using multimedia elements: audio, video, and graphics to enhance storytelling. - Making the most of Muwado monetisation features
Strong No
Strong Yes
Clear selection
Week 8: Building a commercial brand as a storyteller on and offline.
- Branding as a Writer and getting business-ready - Creative authentic influencing/collaborations - PR and brand protection

Strong No
Strong Yes
Clear selection
Any module you would have wanted included
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