I am proficient in using GAI competencies to conduct research and identify potential areas for innovation or problem-solving at the initiation phase of the innovation process.

I am proficient in using GAI competencies to automate repetitive tasks during the implementation phase of the innovation process.

I am proficient in using GAI competencies to improve marketing campaigns during the implementation phase of the innovation process.

I am proficient in using GAI competencies to conduct comprehensive evaluations of the impact during the implementation phase of the innovation process.

I find that the use of GAI tools can enhance my ability to identify customer needs insights during the initiation phase of the innovation process.

I find that the use of GAI tools can enhance my ability to improve analysis capabilities in both qualitative and quantitative research during the initiation phase of the innovation process.

I find that the use of GAI tools can enhance my ability to facilitate the development phase of innovation projects by aiding in the creation of diverse solutions.

I find that the use of GAI tools can enhance my ability to facilitate the development phase of innovation projects by rapid prototyping.

I find that the use of GAI tools can enhance my ability to support the design thinking and decision-making process, including enhancing ideation, generating diverse and converge solutions, during the development phase of the innovation process.

I find that the use of GAI tools can enhance my ability to improve business operations during the commercialization phase of the innovation process, including automating traditionally manual tasks, addressing customer service inquiries, generating market insights, and detecting emerging topics and trends.

I find that the use of GAI tools can enhance my ability to contribute to marketing strategies by improving the understanding of consumer preferences, facilitating the creation of personalized content, and identifying early adopters during the diffusion and adoption phase of the innovation process.

I find that the use of GAI tools can enhance my ability to analyze data during the consequences stage of the innovation process, for example by processing and analyzing vast quantities of information, interpreting large datasets to identify patterns and generate insights, and reducing creative blind spots.

I find that by enhancing the capabilities in the initiation phase of the innovation process, there is an improvement in the organisational performance (e.g. efficiency and effectiveness).

I find that by enhancing the capabilities in the development phase of the innovation process, there is an improvement in the organisational performance (e.g. efficiency and effectiveness).

I find that by enhancing the capabilities in the implementation phase of the innovation process, there is an improvement in the organisational performance (e.g. efficiency and effectiveness).