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Instagram Direct Messages Research Questions
Our product team is conducting some confidential research on our customers’ current use of Instagram Direct Messages. We'd love to hear from you!
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Email
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Your email
Please list your brand’s primary Instagram handles.
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Your answer
On average, how many direct messages do you receive per day to your primary Instagram accounts? If multiple accounts, please list messages/day/account.
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Your answer
Of all Instagram direct messages received, on average, how many do you currently respond to today?
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None
Less than 25%
25% -50%
50% - 75%
Over 75%
How many people do you currently have handling responses to Instagram direct messages today? Please describe.
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Your answer
What is your current Instagram direct message SLA?
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Your answer
What percentage of issues are you typically able to handle fully in-channel (inside Instagram Direct Messages) versus directing users to continue speaking off-channel?
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Your answer
What kinds of conversations typically happen inside your Instagram DMs ("3" being a little bit of everything)?
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Mostly Customer Care
1
2
3
4
5
Mostly Marketing / Brand Love
If you were someday able to use Khoros to reply to Instagram DMs, please describe how your answers above might be different.
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Your answer
Unrelated to Instagram direct messages, do you currently publish content to IGTV?
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Yes
No
Send me a copy of my responses.
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