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Urban Outfitters Shopping Experience
This is a questionnaire for research purposes.
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How would you describe the UO price level?
Low
Affordable
Regular
Pricey
High
Luxury
Clear selection
How would you describe the quality of the garment?
Cheap/Poor quality
Low quality compared to price
Quality lives up to it's price
High quality compared to price
Clear selection
How wide is their range of garments regarding diversity of styles?
Not diverse at all.
1
2
3
4
5
Very diverse.
Clear selection
How wide is their size range?
Small range of sizes.
1
2
3
4
5
Wide and inclusive range of sizes.
Clear selection
How accessible are the locations of the physical stores?
Not easily accessible at all.
1
2
3
4
5
Very accessible.
Clear selection
How would you describe the customer service?
Poor service.
1
2
3
4
5
Very good service.
Clear selection
Is the store personnel helpful and do they know their products?
Not helpful at all. Have bad knowledge of UO product.
1
2
3
4
5
Extremely helpful. Have very good knowledge of the UO products.
Clear selection
What type of customer does UO target?
Your answer
What type of customers do you think shops at UO?
Your answer
What is UO's strongest promotions and advertisement technique/platform?
Social Media
Instore Adverts
Email Marketing
Influencer Promotions
Promo Codes
Campaign Marketing
Clear selection
How would you describe the shop atmosphere?
Your answer
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