The competition is a platform for identifying and promoting innovative ideas – concepts, formats and measures – that stimulate new teaching and learning approaches and methods at Higher Educational Institutions (HEIs) that promote the use of technology and digital tools and formats in education, University-Business Linkages (UBL), and Career Enhancement (CE), as a conduit for improving the employability of students and graduates, especially in Africa. It seeks to foster ideas for stronger synergies between African universities and the business world while enhancing career prospects for students across the continent.