Luxury Brand Geographic Expansion

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This project proposes that the sustainable luxury brand BODE expands its operations into Santa Fe, New Mexico to strengthen its brand identity, increase its domestic presence, and create value for new and existing customers. The purpose of this survey is to gather primary research that can be used to support a hypothetical business strategy. The survey is anonymous and individual results will not be published.

Age *

18-24

25-34

35-44

45-54

55-64

65 & older

Gender *

Male

Female

Other

Income *

50,000 or less

51,000 to 100,000

101,000 to 150,000

151,000 +

Not applicable

Where do you live? *

Favorite luxury brands *

How far would you be willing to travel to go to your favorite brand's store? *

0 to 2 hours by car

2 hours or more by car

Domestic flight

International flight

If the new store was in a unique location, would you be more likely to travel to the store? *

Yes

Maybe

If the store had an experiential/interactive element to it, would you be more likely to travel to the store? *

Yes

Maybe

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