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The #winelover traveller
Dear friends,
The aim of this quick survey is to learn a little more about the preferences and customs of our #winelover family when choosing their next wine trip.
Thank you very much in advance for your time and contribution!
All responses will be treated anonymously.
In case of any doubts, you can get in touch with me at any time via private message.
Best regards,
Karin Luize de Carvalho
@karinbrazil @hashtag.winelover
(Photo by redcharlie on Unsplash)
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* Indicates required question
What is your relationship with wine right now:
*
I am a wine professional (Produce/Distribute/Sell/Buy/Gastronomy/Consulting/Promote/Education, etc.)
I write about wine (Social media/Vlog/Blog/Newspaper/Magazine/Podcast, etc.)
I don't work with it, but I simply love wine
Required
What is your priority when it comes to organising your trip?
*
The attractiveness of the destination comes first, and then the wine-related features (e.g. wineries, special events, famous wine regions)
The attractiveness of the the wine-related features (e.g. wineries, special events, famous wine regions) comes first, and then the destination
Both have the same importance for me
How often would you usually* travel to visit wine regions?
*
(*before COVID-19 Pandemic)
1x yearly
2x-4x yearly
More than 4x yearly
If you could name just one favorite topic, what would it be?
*
Reds
Whites
Rosés
Sparkling wines
Fortified wines
Natural wines
Orange wines
Organically certified wines
Other:
When would prefer to visit a wine region?
*
Any time for me is fine
Only during summer/spring
Rather during autumn/winter
Rather during harvesting time
Other:
If you had to identify an overall factor for you when choosing a wine destination among the following options, what would it be?
*
The Entertainment Factor: Wine events, wine tours in vineyards with tastings, cultural events theming wine
The Educational Opportunity: Learning about wine and its production (guided tours, wine courses), learning about wine culture (wine and gastronomy), learning about wine history
The Wine Escape: Guided tours through vineyards, participating in the wine production process, sport activities combined with wine
Aesthetic and Natural Beauty: Landscape is dominated by wine, good signage and information in the region, well-tended wine bars and wine shops
Other:
Who do you travel with the majority of the times?
*
Friends
Other Professionals
Family and/or relatives
Partner or Spouse
As a part of an organized tour
I travel alone
Did you ever visit a wine region because a wine you drank before has inspired you to visit it?
*
Yes
No
When visiting a winery, which feature is at the top of your mind when thinking about it later and wishing to visit it again?
*
Empathy: The ability of staff to make visitors feel welcome and at ease
Reliability: Providing a consistent level of service and knowledge
Response: Ability of staff to meet guests needs
Safety: Providing a sense of security to customers
Tangibles external: Physical attributes of the winery, including signage, decor, and facilities.
Tangibles internal: Quality of wines and food offered, regardless of service
How much in average would you be willing to pay for a 7-day wine trip program (only program - excluding flights and hotels)
*
up to US 100/ EUR 100 per day per person
up to US 150/ EUR 150 per day per person
up to US 200/ EUR 200 per day per person
Beyond US 200/ EUR 200 per day per person
How much in average would you be willing to pay for a wine bottle in the wineries you are visiting?
*
up to US 10/ EUR 10 per bottle
up to US 15/ EUR 15 per bottle
up to US 25/ EUR 25 per bottle
up to US 50/ EUR 50 per bottle
Beyond US 50/ EUR 50 per bottle
Motivation: do you remember where you got the inspiration for your last wine tourism destination visited? (up to 5 options possible)
*
Facebook/Facebook groups
Instagram postings
Referrals from friends
Specialized magazines/newspapers
Word-of-mouth
Blogs/Vlogs
Advertisement
Referred by associations/groups of specialists/clubs you're a member of
Due to seminars/ hangouts/ special events held in the region
A wine fair/competition/festival
A seminar you took
A wine you drank
Other:
Required
Authenticity of the experience
*
In the next questions, please list in in order of importance (being 1 the least important, 5 the most important) what are the most vital features for you when evaluating a wine tourism destination for your next trip?
No important at all
1
2
3
4
5
Extremely important
Interaction with local community
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Quality of hotels in the surrounding
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Proximity of hotels from the main wine region
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Quantity of wineries in the surrounding which can be visited
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Quantity of renowned /famous wineries in the surrounding which can be visited
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Quality of wineries in the surrounding which can be visited
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Wineries that offer Personal Growth—Learning Experiences
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
I can receive specific information about pairing their wine with food
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Accessibility of wine region and transportation services
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Road access is easy
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
I have the opportunity to talk to the wine maker
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
I can get a special cellar tour
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
The winery is organically certified
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Wineries that offer their own accommodation
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Wineries that offer special prices for buying their wine after tastings
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Wineries that offer the possibility to the send wine to your end destination (e.g.home/abroad)
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
A trip that includes as many wine regions as possible in the same travel period
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
A very interesting natural diversity in the region (non-wine related), as a balance to the wine program
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Luxury features/indulgence factors
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
A very interesting cultural diversity in the region (non-wine related), as a balance to the wine program
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Hygiene and safety protocols (incl. COVID-19) adopted by wine region and service providers
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Flexibility for cancelling/rebooking programs and/or hotels in case of COVID-19/ illness-related issues?
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Possibility to book wine tours/tastings adhoc
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Possibility to book special wine tours (in depth terroir, vertical/horizontal/special tastings, seminars, etc.)
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Accessibility to up-to-date information about region and its products on a website and/or on social media
*
Please list in in order of importance (being 1 the least important, 5 the most important)
No important at all
1
2
3
4
5
Extremely important
Which if these items do you consider to be important to ensure a safe visit to wine regions after the COVID-19 pandemic?
A limited number of participants
Use of mask at all times
Use of mask indoors
Mandatory Immunity passports
Detailed hygiene and safety procedures, especially in tasting environments
Daily mandatory testing for participants
Possibility to quick test locally at tasting venues
Are you already willing to start travelling again to wine regions?
Yes, as of right now!
Yes, as of the beginning of 2022 (1st quarter)
Yes, later on in 2022 (2nd quarter)
Yes, as of mid-2022 (3rd quarter)
Yes, but only towards the end of 2022 (4th quarter)
I am still skeptical about resting my travels
Clear selection
TOP OF MIND -Can you think of 3 qualities in a wine region that would absolutely make you decide positively to visit it?
*
Your answer
TOP OF MIND -Can you think of 3 things in wine travels you took before that would absolutely make you never want to visit the same place(s) again?
*
Your answer
TOP OF MIND - Can you briefly describe one of the most impressing wine travel experiences you have ever had?
*
Your answer
General Data: Age Group
*
18-25
26-35
36-45
46-55
56-65
66-75
76 and above
General Data: Gender
*
Female
Male
Non-binary
General Data: Country of origin
*
Your answer
Any last thoughts on these topics you'd like to share?
Your answer
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