FLA (Singapore)'s WSQ Strategic Branding & Marketing for Successful Franchising (SBMF) training programme [Course Code: 2022016161] teach participants to conceptualise brand identity guidelines to showcase brand elements across all communication touchpoints and envision and cascade brand value, promise and image to ensure consistent messaging.
Learning outcomes includes completing a Business Model Canvas, Brand Strategy Framework and Draft Marketing Brochure
1) Identify the franchise brand’s unique value propositions and target markets for franchising success
- Examine brand management theories and principles that support business growth
- Articulate a brand's value propositions and customer profiles to map its Business Model Canvas
2) Develop the franchise brand identity and brand guidelines to be observed and replicated by the franchisee
- Build a compelling brand profile and strategy framework that relates to the target audience
- Develop brand guidelines to communicate the brand with consistency and enhance brand equity
- Protect the brand identity from marketing disputes and conflicts
3) Align the franchise marketing mix to showcase and cascade brand value across communication touch points with consistent messaging
- Synthesise brand management strategies with brand identity to develop an optimal marketing mix
- Craft a franchise marketing kit to cascade brand value across relevant marketing
4) Set and review brand performance metrics to evaluate franchise branding and marketing effectiveness
- Establish performance metrics to assess brand equity and marketing effectiveness achieved by the franchisor and franchisee
Please complete this form to register for our upcoming training programme. This form comprises of 3 sections and may take approximately up to 10 minutes of your time.
More enquiries contact thomas@flasingapore.org
