Impact of Digital Marketing in Automobile Industry - Questionnaire

This research project aims to investigate the impact of digital marketing on user behaviour in the UK automobile industry. For this purpose, a case study of Jaguar is selected.  This survey will take only minutes to fill out. I also ensure that participation is voluntary and that gathered information will remain confidential. You may withdraw from the research survey at any time point. I will be highly thankful to you.

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Is your participation voluntary?

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Gender? *
Age *
In your viewpoint, are digital marketing methods lucrative and appealing for the automobile sector?
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Which digital marketing method is more effective for automobile companies?
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Required
How would you rate the effectiveness of social media platforms (e.g., Facebook, Twitter, Instagram) in influencing your automobile purchase decisions?
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Very Effective
Effective
Neutral
Ineffective
Very Ineffective
Answer
To what extent do automobile company websites impact your perception of their products?
 *
How likely will you consider a specific automobile brand if it appears at the top of search engine results?
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Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Answer
How often do you engage with automobile-related content on social media platforms?
 *
Daily
Weekly
Monthly
Rarely
Never
Answer
How would you rate the user-friendliness of automobile company websites?
 *
Excellent
Good
Fair
Poor
Very Poor
Answer
To what extent do online advertisements contribute to your awareness of new automobile models or features?
 *
Very Much
Somewhat
Neutral
Not Much
Not at All
Answer

Do you find interactive digital content (e.g., 360-degree views and virtual test drives) helpful in shaping your preferences for automobile brands?

 *
Very Helpful
Helpful
Neutral
Not Helpful
Not at All
Answer

How much do online reviews impact your trust in a particular automobile brand?

 *
Significantly
Moderately
Slightly
Not at all
Answer
Have online events or digital launches influenced your interest in specific automobile models or brands?
 *
Strongly Influenced
Moderately Influenced
Slightly Influenced
Not Influenced
Not at All
Answer

I am concerned about the privacy issues in digital marketing. 

 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer

In my view, digital marketing is suitable for new product introduction in market

 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer

Digital marketing provides more freedom of choice.

 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer

Digital marketing provides reliable information about automobile brands

 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer

Digital marketing is useful for enhancing the Brand Image of  the Jaguar

 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer
I relied on digital ads prior the decision-making to acquire an automobile
 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer
I often participate in online discussions on multiple digital automobile forums
 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer
Information Quality about Jaguar from digital channels is important to me
 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer

In my view digital marketing is effective tool for building excellent relation with customers

 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer
I am highly satisfied with the digital marketing platform of Jaguar
 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer
I always visit the automobile showroom before making final decisions
 *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Answer
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