The increasing cultural entrepreneurship practice has promoted dynamic development in cultural preservation across the world. It has paved the way for building a marketplace for intangible cultural relics such as myths, languages, symbols, values, norms, attitudes and beliefs. The development in art and its widespread use by entrepreneurs have cradled the careers of many individuals and collective artisans. In the technologically advanced times, this sustainable business approach has proven to be a profitable and sustainable cultural preservation approach.
Cultural entrepreneurship has become a means to use culture and arts for bringing a societal change. It can be targeted on the development of the laborers and artisans who have been abused by middlemen since time immemorial. The quadruple bottom line of cultural entrepreneurship is artistic innovation, institutional development, social change and economic prosperity. Because culture is something permeating all activities across all economic sectors, cultural entrepreneurship holds vast potential to bring a significant societal change. Another reason why this business model is a tasting success so far is the involvement of young blood. In the last 5-10 years, a startup boom trend is observed where a lot of people in their 20s have taken up entrepreneurship as their career.