Marketing Sustainability: Analysis of the Fashion and Food Industry

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Marketing Sustainability: Analysis of the Fashion and Food Industry

Greetings,

This research is being conducted by BSc Finance students from NMIMS ASMSOC. Your response would be of tremendous help to our research. We assure you it will only take 3-4 minutes.

Thankyou!

Gender *

Male

Female

Non-Binary

Other

Age *

14-18

19-24

25-34

35-44

44+

Q1. On a scale of 1 to 5, how important do you think sustainability is when making purchasing decisions?

(1 being least and 5 being most)

Q2. How familiar are you with the concept of sustainability in business?
*

Very familiar

Somewhat familiar

Not very familiar

Q3. Do you remember coming across any of these campaigns? *

Coca Cola 100 % Plant Based Bottles Campaign

Tata Tea "Jaago Re" Campaign

Patagonia's "Don't Buy This Jacket Campaign"

Adidas "Run for the Oceans" Campaign

Never heard of these

Required

Q4. In which sector do you think sustainability has become an urgent matter? *

Fashion more than Food & Beverages

Food & Beverages more than Fashion

Both equally

Neither of them

Q5. Do you actively seek out sustainable products when making purchasing decisions?
*

Yes

Unsure

Q6. How likely are you to pay a premium for products that are marketed as sustainable?
*

Very likely

Likely

Neutral

Unlikely

Very unlikely

Depends on how much the premium is

Q7. Which industry do you believe is more transparent in its sustainability efforts, fashion, or food and beverage?
*

Fashion

Food and Beverage

Both are transparent

Neither is transparent

Q8. Which of the following combinations would be feasible to you? *

A T-shirt from a small sustainable brand for rupees 799-899.

A T-shirt from a big, fast fashion brand for rupees 499-599.

A fat-free yogurt for rupees 200.

A large family pack of chips for rupees 50. (plastic packed)

Required

Q9. How influential are sustainability-related marketing campaigns in your purchasing decisions? *

Very Influential

Somewhat Influential

No Influence

Q10. What improvements would you like to see in the sustainability practices of companies in the fashion industry?
*

Use of sustainable materials

Reduction of carbon footprint

Ethical labour practices

Transparency in supply chain

Required

Q11. What improvements would you like to see in the sustainability practices of companies in the food and beverage industry?
*

Use of sustainable packaging

Sourcing locally produced ingredients

Reduction of food waste

Support for local farmers & communities

Required

Q12. Lastly, do you know what green marketing is? *

Never heard of this word.

Never heard, but can guess.

Heard but not sure what it means.

Yes I know what it is!

Submit

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