Veg(etari)anism in California
Hello,
I hope this finds you well. Please allow me to introduce myself: my name is Johan Fischer (https://forskning.ruc.dk/en/persons/johanf) and I’m Associate Professor in the Department of
Social Sciences and Business at Roskilde University, Denmark. I’m in San Francisco in connection with a research project that explores veg(etari)anism in California. It would be most relevant for me to learn about your everyday food consumption. I appreciate your attention and look forward to your response.

Please include your email at the end for a chance to win $50. This is optional. 


This survey is for California residents


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Do you consider yourself non-vegetarian, vegetarian or vegan? *
Which of age group do you belong in? *
Which gender do you identify with? *
What is your highest Level of education? *
What is your occupation? *
How many adults (above 17) are in your household? (type in number) *
How many children (17 and below) are in your household? (type in number) *
What is your marital status? *
Which of these ethnic categories do you identify with? *
What is your annual household income? *
How long have you lived in California? *
Where did you move from? *
What state or country did you move from?
Do you have any pets in your household? *
Do you practice any religion? *
How would you describe your politics? *
Are you involved in any veg associations such as San Francisco Veg Society or online groups? *
Is there sufficient political support of vegetarianism/veganism in the US? *
Is there sufficient political support of vegetarianism/veganism in California? *
Do most (more than half) of your co-workers/friends eat meat? *
Do most (more than half) of your family members eat meat? *
Where do you normally shop for food? *
Why do you practice a veg lifestyle? Please rank your top 3 reasons *
Taste
Health
Family
Animal rights/Ethical
Environmental/sustainability
Religion/spirituality
Food scares (salmonella etc)
Inspiration from a particular text/book, event or person
Inspiration from a vegetarian association
Other
First Choice
Second choice
Third choice
Please fill this if you answered 'other' for the question above
Do you practice a vegetarian/vegan lifestyle consistently or on and off? *
Do you buy dairy/meat substitute products? *
Question for vegans: Do you think that vegetarians can seem somewhat lenient?
Clear selection
Question for vegetarians: Do you think that vegans can seem somewhat extreme?
Clear selection
Comparatively, California has a good availability of veg products. Why do you think that is the case? *
In your opinion which is healthier? *
Do you think that climate change is natural or man-made? *
Does climate change affect your vegetarian/vegan lifestyle? *
Besides being a vegetarian/vegan do you live a sustainable lifestyle (avoiding gasoline-driven cars, jet travel and using renewable energy, for example? *
Are you aware of how much CO2 emissions come from dairy/meat? *
In the US app. 5% of the population is vegetarian/vegan: considering your personal experiences with a veg lifestyle how could veg become more mainstream/popular? *
Required
Thank you so much for making it this far. Please add your email if you wish to be entered into a raffle for a $50 gift card
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