Are you ready for Singles Day 2022?
Find it out with our Singles Day Check!
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How many special placements, including CPO increases or similar have you arranged with your partners for Singles Day?
Visibility is key on Singles Day. We recommend booking several special placements with publishers to get the most out of it.
3 points
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Did you set up new partnerships with publishers specifically for Singles Day?
2 points
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With how many couponing partners do you cooperate on Singles Day?
Couponing sites are one of the best-performing publisher models on Singles Day. Therefore, it is essential to have your Singles Day deals listed on several deal/ couponing websites.
2 points
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With how many cashback partners do you cooperate on Singles Day?
Cashback and loyalty sites are - similar to couponing sites - among the top performers on Singles Day. Many Singles Day shoppers check those websites for attractive deals. For a decent performance on Singles Day, you need to be listed on the top 5 websites of this segment at least.
2 points
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Are you partnering up with the following premium media partners on Singles Day?
Premium media provides a trustworthy, appealing environment for promotions. Placements on premium media sites help you increase your traffic, push your brand awareness and generate incremental sales.
5 points
Premium media partners
Microsoft News
Burda Forward
Urban Media
IPPEN Digital
Other
None
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Do you collaborate with influencers or other content creators, e.g., via metapic on Singles Day?
2 points
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Do you plan anything in App Marketing, e.g., via Appiness on Singles Day?
2 points
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Do you use paid ads on social media channels like TikTok, Instagram, Facebook, YouTube etc. on Singles Day?
2 points
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Do you plan your Singles Day campaign by yourself via a partner management solution like Tradedoubler PVN?
2 points
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Do you offer higher discount rates on Singles Day compared to the rest of the year?
5 points
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When did you start planning your Singles Day campagne?
0 points
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