What is the Peppermint Trail?
The Peppermint Trail is an event happening this holiday season hosted by The Avenues of Ingersoll & Grand and Roosevelt Cultural District. The goal is to encourage shoppers and diners to visit multiple stops along the Peppermint Trail by featuring peppermint or holiday-themed specials and decor at each stop.
How do I participate?
That's the best part – you get to choose how your business participates! You could add a special peppermint-flavored food or drink special to your menu. Perhaps shoppers who make a purchase could receive a peppermint-themed treat. Or maybe your shop creates a special window display to welcome in visitors!
Need some inspiration?
What is the cost to participate?
Aside from any specials or giveaways you offer to customers, the cost is FREE to participate!
What time is the event?
The event is during your normal Saturday business hours! We want to spread the holiday cheer all day and night long. If your business is not normally open on Saturday, we invite you to host a special event or extend your hours.
How can I help promote the event?
When you sign up, your business and special will be added to
the website (updated on Nov. 1 and then weekly after that until the event) that will list all of the participating businesses in both districts. Posters and postcards will also be distributed to your business. We also encourage you to share on your own social media channels and website! Social media graphics will be shared with participating businesses.
What's new this year?
We heard your feedback from last year and want to bring even more cheer to the event this year! We are adding a free holiday trolley with multiple stops along the Peppermint Trail, more family activities and a printed map that will include all of the participating businesses.
