My online survey seeks to understand what fashion consumers think and feel about fast fashion and importantly, its sustainability. This is your invitation to participate in this study if you live in the UK, are aged 18 years or over, and buy fashion clothing, shoes and accessories.

This study seeks to understand how you think and feel about the sustainability of fast fashion, irrespective of how often you go fashion shopping. This research data will be used for academic purposes only, in particular, this study will gather insights to enable me to complete my final year Marketing Dissertation.

Participating in this online survey is voluntary, and you can withdraw your data from this study post-completion should you wish without giving a reason. Importantly, your responses will be confidential and anonymous to ensure no-one is able to identify your responses as your own.

Please email me should you wish to ask any questions about any of the above or any other concerns you may have p16189987@my365.dmu.ac.uk. Alternatively, if you have a concern/complaint, please either contact myself, or my supervisor Francesca Morosi, francesca.morosi@dmu.ac.uk.

Thank you for considering my online invitation.