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What is the flow of digital ads with the celebrity
What is the flow of digital ads with the celebrity
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What is the first step in the flow of digital ads with celebrities?
10 points
Campaign planning
Brand selection
Content creation
Promotion
Clear selection
Who can be a celebrity in digital ads?
10 points
Athlete only
Musician only
Influencer only
Well-known actor, athlete, musician, or influencer
Clear selection
What is the second step in the flow of digital ads with celebrities?
10 points
Brand selection
Campaign planning
Content creation
Promotion
Clear selection
What should the digital ad content be aligned with?
10 points
Celebrity's messaging
Agency's messaging
Brand's messaging
None of the above
Clear selection
What is the last step in the flow of digital ads with celebrities?
10 points
Promotion
Content creation
Analytics and optimization
Brand selection
Clear selection
Which of the following is not a platform for promoting digital ads?
10 points
Social media
Search engines
Traditional advertising
Display advertising
Clear selection
What is the purpose of analytics and optimization in digital ad campaigns?
10 points
To decrease click-through rates
To decrease engagement
To optimise the campaign for better results
To drive less sales
Clear selection
What can the use of celebrities in digital ads help brands to achieve?
10 points
Decrease awareness
Decrease credibility
Increase engagement
All of the above
Clear selection
Which of the following is a potential benefit of using celebrities in digital ads?
10 points
Reach new customers
Decrease brand loyalty
Decrease awareness
None of the above
Clear selection
What type of content can be created for digital ads with celebrities?
10 points
Only videos
Only social media posts
Only sponsored blog posts
All of the above
Clear selection
What should the digital ad content be?
10 points
Dull and boring
Engaging and informative
Misaligned with the brand's messaging
None of the above
Clear selection
What can the use of celebrities in digital ads help to increase?
10 points
Awareness
Credibility
Both a and b
None of the above
Clear selection
Which of the following is not part of the flow of digital ads with celebrities?
10 points
Brand selection
Campaign planning
Celebrities creating their own content
Analytics and optimization
Clear selection
What can brands do with the data gathered through analytics and optimization?
10 points
Decrease click-through rates
Improve engagement
Drive fewer sales
None of the above
Clear selection
Which of the following is not a reason for using celebrities in digital ads?
10 points
To increase engagement
To decrease credibility
To reach new customers
To build brand loyalty
Clear selection
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