April 28th - May 12th

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Email *

First Name

Last Name

Age

Phone Number

Gender

Male

Female

Non-Binary

Prefer not to say

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Ethnicity

African American

Asian

Caucasian

Hispanic

Something Else

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City that you live in

County that you live in

State that you live in

In what urban area/city do you currently live in, if any?

Seattle, WA

San Diego, CA

Los Angeles, CA

Sacramento, CA

San Francisco/San Jose, CA (Bay Area)

Boulder or Denver, CO

Portland, OR

Raleigh-Durham-Chapel Hill, NC

Charlotte, NC

Boston, MA

Austin, TX

Minneapolis, MN

New York, NY

Washington DC

Arlington, VA

None of these

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Region that you live in

Midwest

Northeast

Southeast

South

West

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Area that you live in

Urban

Suburban

Rural

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Highest level of education

Less than High School

High School/GED

Some College

Associates Degree

Bachelors Degree

Post Grad/Masters

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Employment Status

Full time

Part time

Self Employed

Full Time Student (Unemployment)

Homemaker

Retired

Unemployed

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What is your current occupation? (please list previous if unemployed, homemaker or retired)

What industry do you work in? (please list previous if unemployed, homemaker or retired)

Annual *Household* income

Under $50,000

$50,000 - $74,999

$75,000 - $99,999

$100,000+

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Marital Status

Single (Never Married)

Married

Separated

Divorced

Widowed

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If you have children, how old are they? Please select all that apply.

0-12 months

1-2

3-4

5-6

7-8

9-10

11-12

13-14

15-17

18+

I do not have children

Which, if any, of the following types of beverages do you personally purchase and drink on a regular basis?

Carbonated or Sparkling Water

Kombucha

Coffee based specialty beverages

Fruit Smoothies

Cold Pressed Juices

Flavored Ice Tea

Beer

Hard Seltzers

Wine

Spirits

0% ABV (or non-alcoholic) Beers or Spirits

None of these

Who in your household is responsible for purchasing beverages, both alcoholic and non-alcoholic, for your household?

Primarily self

Primarily another adult in the household

Shared equally between self and other adult(s) in the household

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Thinking about an average week, approximately how many times per week do you personally consume high-end, super premium, craft style beers, that are marketed as “better-for-you’ because of their lower/reduced calorie, carbohydrate, gluten or alcohol content or better-for-you ingredients?

Less than once a week

Once a week

Twice a week

Three times a week or more

I do not drink beer

Clear selection

Which, if any, of the following high end, super premium craft brands of beer have you ever heard of or seen, if any?

Coors Pure

Corona Light

Daura Damn

Founders

Glutenberg

Heineken 0%

Light Sky

Omission Brewing Co.

Redbridge

Sam Adams

Shiner Light

Sierra Nevada

Sufferfest

Stone Delicious

Something Else

None of these

I do not drink beer

Which of the following high end, super premium craft beer brands do you drink on a regular basis, if any?

Coors Pure

Corona Light

Daura Damn

Founders

Glutenberg

Heineken 0%

Light Sky

Omission Brewing Co.

Redbridge

Sam Adams

Shiner Light

Sierra Nevada

Sufferfest

Stone Delicio

Something else

I do not drink beer

Which, if any, of the following beers would you not consider purchasing, if any?

Coors Pure

Corona Light

Daura Damn

Founders

Glutenberg

Heineken 0%

Light Sky

Omission Brewing Co.

Redbridge

Sam Adams

Shiner Light

Sierra Nevada

Sufferfest

Stone Delicious

I would consider all

I do not drink beer

For the next few questions, please rank the importance of each of the following 5 factors when selecting a beer or alcoholic beverage to drink, with a “1” being the most important factor to you, and a “5” being the least important factor.

Alcohol by Volume

Most Important Factor

Least Important Factor

Clear selection

Calories per serving

Most Important Factor

Least Important Factor

Clear selection

Gluten Reduced/Free

Most Important Factor

Least Important Factor

Clear selection

Carbs per serving

Most Important Factor

Least Important Factor

Clear selection

Organic or All-Natural Ingredients

Most Important Factor

Least Important Factor

Clear selection

For the next few questions, I am going to read you a few statements and I want you to tell me how strongly you agree or disagree with the statements on a scale of 1 to 5, where 1 is Strongly Disagree, 5 is Strongly Agree and 3 is neutral. You may use any number between 1 and 5.

When it comes to health and wellness, I believe it’s all about balance and moderation – not being fanatical

Strongly Disagree

Strongly Agree

Clear selection

I make mindful choices that support my healthy lifestyle and make me feel happy and fulfilled

Strongly Disagree

Strongly Agree

Clear selection

Regular, healthy indulgences are an important part of self-care

Strongly Disagree

Strongly Agree

Clear selection

Wellness isn’t just about keeping your body in shape, it’s also about maintaining a healthy mind, positive attitude, connecting with others and caring about the environment

Strongly Disagree

Strongly Agree

Clear selection

I look for quality in the food and beverage products I buy and am willing to pay more for it

Strongly Disagree

Strongly Agree

Clear selection

I enjoy beer and other alcoholic beverages in moderation, as part of my healthy life style

Strongly Disagree

Strongly Agree

Clear selection

I’m always looking for healthier choices to add to my drinking repertoire, like lower calorie, carb, alcohol content or gluten-reduced beer

Strongly Disagree

Strongly Agree

Clear selection

I’m willing to pay more for alcoholic beverages that not only taste good, but make me feel good knowing they’re healthier

Strongly Disagree

Strongly Agree

Clear selection

I’m attracted to beverage brands that highlight the positive health benefits of their products

Strongly Disagree

Strongly Agree

Clear selection

I naturally gravitate and am happy to support well-crafted, healthy and sustainable brands

Strongly Disagree

Strongly Agree

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Now, a question just for fun and to help us get to know you better. Once the pandemic is over, where’s the first place you’d like to go? Why? What’s exciting about it? What are you looking forward to?

Pease tell me about your beer drinking habits. What is your favorite type to drink and why? Please be as detailed as possible to help us in our participant selection.

Do you have a computer, laptop, or tablet (not just a smartphone) that allows you to connect to high speed internet, and connect a webcam?

Yes

Clear selection

Do you currently have access to high speed internet – again considering the location and computer, laptop or tablet you will be joining the interview from? We ask that you do not use cellular service, or a smartphone to participate in this discussion?

Yes

Clear selection

Considering the location and computer you will be joining the interview from; do you currently have a working webcam?

Yes

Clear selection

Do you have access to an active email account that you can access daily?

Yes

Clear selection

To successfully participate in this discussion, you must have a Zoom installed on your computer or tablet. Are you willing to download and install Zoom on your device for this group discussion?

Yes, I would be willing to install Zoom

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