design planner by ink.
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The below form is split into 5 sections:
1. Company Info
2. User Experience
3. Design & Brand
4. Copy & Logo
5. After Launch & SEO
Your Name: *
Your Email: *
Pronouns
ABOUT YOUR COMPANY:
Company name: *
What are your primary products or services? *
Name something customers love about your company. *
What is your mission, vision, and core values? What makes you different? 
Who are your main competitors, or colleagues? *
Look at your competitors and/or colleagues in your field -  what do you feel works well with their websites? What are their strengths and weaknesses in relation to your company? How can you improve?
Are you on Instagram? If so, we'd love to follow you! *
USER EXPERIENCE: 
User Experience (UX) refers to the overall experience a person has when interacting with a website. It’s not just about how something looks - it’s about how it works and how it makes the user feel. Good UX means the site is easy to navigate, intuitive, and meets the user’s needs smoothly and efficiently.
What key actions do you want users to take on the website? *
Examples might include scheduling an appointment, or completing a contact form, or signing up for a newsletter.
What problems do users currently face with the existing site?
(if applicable)
Who is your target audience? *
Who are the primary users of your website? Try to go beyond just "everyone" - think about your typical customer. What are their demographics, interests, and what are they looking for when they visit your site?
Will we incorporate social media?
DESIGN & BRAND:  
Each website we create is fully customized to meet your unique needs - no generic, off-the-shelf templates here. We design custom graphics and styling to ensure your branding, logos, messaging, and design elements are consistent throughout. This cohesive approach makes your website memorable and helps build trust and recognition for your brand.
Do you have specific branding colours? *
If YES provide Hex colour codes.
If NO: Do you prefer Light or Dark? Warm or Cool? Neutral? Bright? Stark?
Name websites that you love *
Give some detail WHY you like it -  e.g. style, colours, layout, organization, etc
Are there any design elements or features you want to avoid?
Examples of what you don’t like or find ineffective.
What does your future website and brand look like? *
Choose any that apply to you
Required
Do you have a font preference? *
Required
GETTING STARTED: COPY & LOGO 

For every website, I recommend including the following key elements:

1. Communicate Your Value - Clearly explain who you are and what makes you unique.
2. Describe Your Services - Provide a straightforward description of what your company offers.
3. Contact Information - Make it easy for visitors to get in touch with you.
4. Social Proof - Include testimonials or other third-party validation to build trust.
5. Clear Calls to Action - Guide visitors toward the next steps you want them to take.
6. Well-Organized Navigation - Ensure visitors can easily find their way around your site.

Can you provide a digital copy of your logo? *
Preferred digital files - ai /.eps/.psd
No Logo? Choose the option that best fits your brand:
#1. Wordmark / Lettermark =  A clean, text-based logo using stylized typography or initials.
#2. Brandmark /Combo / Emblem = A visual logo that includes a symbol or icon - can stand alone or be paired with text. Emblems usually combine both in a unified shape.
#3.  Simple Font-Based Logo = A straightforward, in-house option using carefully chosen fonts - minimal but effective.

*option #1 and #2 will be outsourced to local graphic designers we have partnered with.
What pages do you think you need? How many in total? *

Example:
1. Home
2. About
3. Services
4. Contact

Please estimate carefully, as quotes are based on a per-page basis.

Note: A minimum of 4 pages is recommended. Fewer than 4 pages will result in a single-page scroll design.

Do you have your website text content ready in final draft format? *
  (Please choose one option)  
Do you have photos ready that can be used on your new website? *
AFTER LAUNCH / SEO PREP:  
I provide ongoing support and hourly maintenance services for as long as you need them. You’ll have the flexibility to make updates yourself using any web browser, or you can choose to have me handle updates and maintenance to ensure your site remains current, secure, and engaging. The level of support is entirely up to you.
Do you have specific SEO goals for your website?
Are there particular keywords or phrases you’d like to target?
Think about what your ideal customers might type into Google to find your business.

Please list any relevant keywords, phrases, or SEO objectives below:
Website Edits *
Do you plan to make general edits to your website (such as updating text or images)?
You’ll have full access to make changes yourself, or you can choose to have us handle updates for you—whichever works best for you.  
WordPress Maintenance / Site Administrator *

To keep your WordPress website running smoothly, securely, and efficiently, regular maintenance is essential. This includes updating the WordPress core, plugins, and themes to fix bugs, enhance functionality, and address security vulnerabilities.

After your website launches, you can choose to manage these updates yourself as the WordPress Administrator, or opt for our WordPress Management Package where we handle it for you.

Whichever option you choose, staying current with updates is crucial — preventing security issues is far easier than recovering from a hack.

Anything else you would like to add?

Feel free to share any thoughts, ideas, or details you have—I can work with as little or as much information as you’d like to provide.

If you have files such as logos, images, or inspiration, please email them to: chantal@inkdesign.ca
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