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Gaming Shopping Cues
In this surveys we explore the options for gaming shopping cues that have an impact on consumer buying behavior when making purchases online. This data will helps us understand which cues are the most valuable for gamers.
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What is your gender?
Female
Male
Others
Clear selection
What is your age?
<15
16-20
21-30
>31
Clear selection
Do you play games on a regular basis?
*
Yes
No
How many hours per week do you play?
1-4 hours
5-10 hours
10 to 20 hours
More than 20
Clear selection
Did your weekly average increase during the pandemic?
Yes
No
Not sure
Clear selection
Do you pay for games?
Yes
No
Sometimes
Clear selection
What are the things you value the most when buying a game? 5 being the most valued
1
2
3
4
5
Does not apply
Price
Brand
Popularity
Genre
Platform (PC; Ps4; Xbox;...)
Newness
Reviews
Graphics
Website Design
1
2
3
4
5
Does not apply
Price
Brand
Popularity
Genre
Platform (PC; Ps4; Xbox;...)
Newness
Reviews
Graphics
Website Design
How much does Popularity matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I buy games that have a high ranking on the platforms like Steam
When a game has low reviews, I don't buy it
When I haven't seen a game before, I don't buy it
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I buy games that have a high ranking on the platforms like Steam
When a game has low reviews, I don't buy it
When I haven't seen a game before, I don't buy it
How much does Newness matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When a game is new, I am more likely to buy it
I already know I want to buy a game before it is released
I only buy games that came out in the past year
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When a game is new, I am more likely to buy it
I already know I want to buy a game before it is released
I only buy games that came out in the past year
How much does Genre matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I only buy a game when I am familiar with the genre
I like to try new types of games (RPG, Adventure, ...)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I only buy a game when I am familiar with the genre
I like to try new types of games (RPG, Adventure, ...)
How much does Brand matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I only buy games of brand that I am familiar with
When my favorite developer launches a new game, I will buy it
I trust big publishers and developers
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I only buy games of brand that I am familiar with
When my favorite developer launches a new game, I will buy it
I trust big publishers and developers
How much does Price matter?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When a popular game is in discount I buy it
I only play free games
I don't care about the price at all
If an unpopular game is on sale for 50% off would you be more likely to buy it?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
When a popular game is in discount I buy it
I only play free games
I don't care about the price at all
If an unpopular game is on sale for 50% off would you be more likely to buy it?
Where do you get your information about games?
1
2
3
4
5
Friends
Family
The Internet
Social Media
Gaming platforms(ex: Stream)
1
2
3
4
5
Friends
Family
The Internet
Social Media
Gaming platforms(ex: Stream)
What is your favorite game?
Your answer
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